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Personally, I think that "head on" is just a little too precious. Who wrote this copy, and who approved it? Also, just an outsider's observation from a man: women "deal with it" every day in ways that men could never even imagine. Given the subject matter, I think it was an extremely poor choice for a slogan.
Toggle Commented Jan 12, 2011 on “It’s What Men Do” at Fritinancy
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Mar 17, 2010