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Hugh
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I would add Netflix drop boxes at certain points in major cities, preferably near mass transit locations. The drop box would be similar to a post office drop box, but branded with Netflix colors and logo, doubling as an advertisment. I would have an employee collect from these drop boxes twice a day, and bring the movies directly to the local shipping center. I would encourage customers to use these drop boxes by promising faster turnaround times. By avoiding postage, this would save the company money. For example, put a Netflix drop box in Grand Central Terminal in New York City. Netflix has more than two percent of the country as subscribers. Grand Central has roughly 125,000 daily commuters. That's more than 2500 subscriber-commuters per day. Assuming each drops off only eight movies per month, that will save the postage on more than 20,000 movies per month.