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Richard Keith Latman
Baltimore, MD
Interests: my kids, writing, teaching, training and nba basketball are all i need to be happy
Recent Activity
Jerry you spell like me, well, at least you have one thing I like about you. Here's the thing Mr. Ninja (http://en.wikipedia.org/wiki/Ninja), you named your company after one of the most dishonorable group of people the planet has ever created. I don't hate your little company Jerry Ninja, I just don't like how you take money from dealers for nothing and you coach on calls you have never made successfully yourself. You now have people around the country advising dealers who are professional talking heads. None of your people could sell a car to a drug dealer who wants to wash their money (Sorry Chris, I know in Cleveland that's normal). So while you live up to what I expect a ninja to do, I want no part of it. We will stop every one one of our dealers from using your service I promise. Hope you enjoyed the Socket conference, they are much more morally in sync with you and you guys are a match made in heaven.
This morning I awoke to one of my old-school competitors pasting all over social media how my graphics team made a mistake on a hand-drawn spelling of my title and I, after laughing loudly, realized after 10 years in the... Continue reading
Posted Jun 25, 2014 at Richard Keith Latman - The Blog
Every day we at iMagicLab get innundated with small companies that want to make a living selling dealers products or services. Usually these products or services rely on data that we hold in a dealers CRM tool and data that... Continue reading
Posted Jun 11, 2014 at Richard Keith Latman - The Blog
Today iMagicLab introduced a new concept; you must enter data into the CRM in order to get it to print on a form. Seems simple right? Data goes into the system so it can be used again, tracked or otherwise... Continue reading
Posted May 22, 2014 at Richard Keith Latman - The Blog
Yesterday, as promised by texts, emails and other methods, iMagicLab rolled out its biggest change in 5 years; a new managers dashboard. OK, I understand what you are thinking, a dashboard? Yup a dashboard change and it's been met with... Continue reading
Posted May 15, 2014 at Richard Keith Latman - The Blog
This morning I'm sitting in Naples, Florida at a Starbucks (yes, it's 6am) and a good portion of my support team is on the way here for a meeting. Why? Because we still suck at helping our customers and I... Continue reading
Posted Apr 15, 2014 at Richard Keith Latman - The Blog
Oxford Dictionary defines "fait accompli" as follows: "Definition of fait accompli in English: fait accompli Syllabification: fait ac·com·pli Pronunciation: /ˈfet əkämˈplē, ˈfāt / NOUN [IN SINGULAR] A thing that has already happened or been decided before those affected hear about... Continue reading
Posted Apr 3, 2014 at Richard Keith Latman - The Blog
Just received this email today which I thought I'd share, my response is at the bottom (names redacted for obvious reasons): "Keith, Looking through emails I exchange constantly w/ Chris Vitale about trying to get your product in <insert current... Continue reading
Posted Mar 13, 2014 at Richard Keith Latman - The Blog
Actual email from a dealer who had just talked to a Vinsolutions rep: Keith I do have some concerns that we were told that e-mail brochures are not being supported by imagic. We were also told to communicate with you... Continue reading
Posted Feb 14, 2014 at Richard Keith Latman - The Blog
First off note I'm writing this to hopefully explain my philosophy on updates and changes. It may be very different than some other technology companies but that's the reason I'm writing :) I sell software and technology to people to... Continue reading
Posted Feb 14, 2014 at Richard Keith Latman - The Blog
You all know the drill: 1. Buy Software 2. Get Training 3. Try to Use Software 4. Get Frustrated 5. Go to Step 1 and Repeat It's not iMagicLab software that has this problem, it's any piece of technology that... Continue reading
Posted Feb 9, 2014 at Richard Keith Latman - The Blog
Yesterday I waxed on about the support team and how we are changing the model but to be honest (yes, honest for those of you still stuck in the Microworkz days), accounting was just as bad of a problem. Throughout... Continue reading
Posted Feb 7, 2014 at Richard Keith Latman - The Blog
The last two years have been a significant change time at iMagicLab and for both our customers, and those of you who are just watching (hi competitors), maybe it's time to pull back the green curtain and let everyone know... Continue reading
Posted Feb 6, 2014 at Richard Keith Latman - The Blog
In a traditional software company. one like Microsoft or Apple, updates are pushed in releases. A couple of times a year these companies spend months writing a spec document, then months writing code, then months testing the code, then they... Continue reading
Posted Nov 27, 2013 at Richard Keith Latman - The Blog
This is an actual copy of my chat with Amazon today about an overnight shipment promised yesterday but sent using LaserIdiots, I mean LaserShip. Chat End Chat You are now connected to Gercel from Amazon.com Me:I want a refund on... Continue reading
Posted Nov 27, 2013 at Richard Keith Latman - The Blog
Laura Vanderkam wrote this piece a few weeks ago and I thought I'd share it with you. Many of the concepts seem so obvious and simple but are they? Are you thinking about branding and growth as entwined or as... Continue reading
Posted Sep 26, 2013 at Richard Keith Latman - The Blog
My Friend Sam Biddle wrote this last week and I just thought it was telling. Remember how hard I said it was to start a company? :) In a week, the next breathless gathering in Silicon Valley's Liturgal Calendar begins:TechCrunch... Continue reading
Posted Sep 10, 2013 at Richard Keith Latman - The Blog
Just got this email from a fan of sorts: "Never got the iToaster I bought her. I sued you in small claims court and won--you were a no-show. But, like a coward, you claimed bankruptcy--which you later were convicted of... Continue reading
Posted Sep 6, 2013 at Richard Keith Latman - The Blog
Just got this email from a fan of sorts: "Never got the iToaster I bought her. I sued you in small claims court and won--you were a no-show. But, like a coward, you claimed bankruptcy--which you later were convicted of... Continue reading
Posted Sep 6, 2013 at Richard Keith Latman - The Blog
Those of you close to me know that I love to stir it up. I really do enjoy getting folks fired up, spun up, minds raging or at the very least mildly angry at my position on issues. Now, don't... Continue reading
Posted Sep 1, 2013 at Richard Keith Latman - The Blog
Over 50 million emails sent, 20.7 MM credit profiles in our databases, 240 mil notes logged and a solid 20% per year growth track record for my businesses have still not deterred competitors or haters from labeling me a criminal.... Continue reading
Posted Aug 26, 2013 at Richard Keith Latman - The Blog
Setting strategy is elegant says by Doug Sundheim. It's a clean and sophisticated process of collecting and analyzing data, generating insights, and identifying smart paths forward. Done at arm's length in an academic fashion, tight logic is the only glue... Continue reading
Posted Aug 26, 2013 at Richard Keith Latman - The Blog
The story of Blackberry underlines a new truth about the competitive landscape we live in: success or failure isn't a function of a good product or service, or a well-run, cost effective company with a sound capital structure. It also... Continue reading
Posted Aug 23, 2013 at Richard Keith Latman - The Blog
THERE is a never-ending supply of business gurus telling us how we can, and must, do more. Sheryl Sandberg urges women to “Lean In” if they want to get ahead. John Bernard offers breathless advice on conducting “Business at the... Continue reading
Posted Aug 19, 2013 at Richard Keith Latman - The Blog