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Interesting post, Jim. In my opinion, Angela3fold is completely on target in her comments. "It's community and conversation, and a sort of forced evolution of online and digital worlds by people to connect, not be marketed to." That very sentiment has led me to think of Social Media as a platform, as opposed to a medium; and, it's a platform that goes both up & down, depending upon the plan that is implemented by the user(s). Without a goal oriented plan to address the multiple doors this platform opens, you're just broadcasting, not interacting.
Toggle Commented Jan 26, 2010 on The Hybrid at Obsessed with Conformity
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Jan 26, 2010