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Tom Denford
London
Founding Partner, ID COMMS Ltd
Interests: using communications to solve business problems, finding a 'new way' and making sure everyone is happier about what they do!
Recent Activity
None of them should win (I'm still cringing, but not in a good way). Babies will win, it contains genuine (and therefore shareable) emotion. They're all crap though, but you knew that.
What makes a video "viral" - can you predict success?
I've always contended that "viral" videos are the lazy marketer's guide to "new marketing". Simply put: great content will naturally be "viral" and by "viral", I mean shared, passed along and forwarded to others. This week, I am at Stanford University (admittedly the closest I'll ever get to a d...
“Social Media” will soon cease to exist
Posted Nov 18, 2010 at M&M
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The 5 new rules for the client / agency relationship
Posted Jun 7, 2010 at M&M
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Making media neutrality possible. And accountable.
Posted May 25, 2010 at M&M
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Agency remuneration - the key to just about everything...
Posted May 14, 2010 at M&M
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The problem with agency commission
Posted May 11, 2010 at M&M
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The coolest domain in the world...
Posted May 6, 2010 at M&M
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Tom Denford is now following George Parker
May 5, 2010
Tony Benn's (accidental) CSR brand audit.
Posted Apr 21, 2010 at Cream Blog - commentary on the art and science of media
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One goes into 3six5
Posted Apr 12, 2010 at Cream Blog - commentary on the art and science of media
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Adebayor and the adidas own goal
Posted Apr 6, 2010 at Cream Blog - commentary on the art and science of media
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How did you spend yours? Earth Hour 2010
Posted Mar 29, 2010 at Cream Blog - commentary on the art and science of media
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A birthday message from me. To us.
Posted Mar 29, 2010 at Cream Blog - commentary on the art and science of media
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Advertising is the solution! But fails. Again.
Posted Mar 29, 2010 at Cream Blog - commentary on the art and science of media
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Ben Folds exploits his own hype?
Ben only had a window of a few days to be able to do this and keep it fun and relevant. Continue reading
Posted Mar 22, 2010 at Cream Blog - commentary on the art and science of media
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The last advertising agency on Earth
Just watch the film. Continue reading
Posted Mar 19, 2010 at Cream Blog - commentary on the art and science of media
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Strange sponsored links generated by my web profile...
Posted Mar 16, 2010 at Cream Blog - commentary on the art and science of media
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Newsflash: Someone finds a vaguely constructive use for ChatRoulette
I won't do it justice by explaining it, just watch. There is no nudity on this one but he does use the word MF Continue reading
Posted Mar 16, 2010 at Cream Blog - commentary on the art and science of media
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WPP - 1 Treasury - 0
Posted Mar 15, 2010 at Cream Blog - commentary on the art and science of media
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Thankyou John Grant
Posted Feb 26, 2010 at Cream Blog - commentary on the art and science of media
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Selling like hot cakes
Posted Feb 18, 2010 at Cream Blog - commentary on the art and science of media
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365 days, 365 points of view.
Posted Feb 15, 2010 at Cream Blog - commentary on the art and science of media
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They think its all over....
Posted Feb 9, 2010 at Cream Blog - commentary on the art and science of media
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Left brain meets Right brain
Posted Feb 1, 2010 at Cream Blog - commentary on the art and science of media
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MediaCom's Charity Calendar
Posted Jan 25, 2010 at Cream Blog - commentary on the art and science of media
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