Tom Denford's Profile | Typepad

This is Tom Denford's Typepad Profile.

Join Typepad and start following Tom Denford's activity

Join Now!

Already a member? Sign In

Tom Denford

London

Founding Partner, ID COMMS Ltd

Interests: using communications to solve business problems, finding a 'new way' and making sure everyone is happier about what they do!

Recent Activity

None of them should win (I'm still cringing, but not in a good way). Babies will win, it contains genuine (and therefore shareable) emotion. They're all crap though, but you knew that.

Commented Nov 19, 2010 on What makes a video "viral" - can you predict success? at Jaffe Juice

1 reply

“Social Media” will soon cease to exist

For the first time ever we are able to actually see people talking about brands, in text rather than speech, in real time, no matter where that conversation is taking place in the world. That’s pretty cool. But that's not why you should be excited. Continue reading

Posted Nov 18, 2010 at M&M

1

The 5 new rules for the client / agency relationship

Having these 5 rules top of mind when you enter an agency pitch or when you are negotiating the agency's remuneration will help. Continue reading

Posted Jun 7, 2010 at M&M

0

Making media neutrality possible. And accountable.

Ensuring that the agency has no direct income advantage in recommending one medium over another or one media owner over another. Continue reading

Posted May 25, 2010 at M&M

0

Agency remuneration - the key to just about everything...

Good media performance is no longer just about media discounts. Continue reading

Posted May 14, 2010 at M&M

0

The problem with agency commission

Most agencies are still being paid by commission. Here's why that's a rotten idea. Continue reading

Posted May 11, 2010 at M&M

0

The coolest domain in the world...

Is the co-operative about to become the most desirable brand credential? Yes indeed. Continue reading

Posted May 6, 2010 at M&M

0

Tom Denford is now following George Parker

May 5, 2010

Tony Benn's (accidental) CSR brand audit.

A bit like Schrödinger’s cat, but easier to comprehend. Continue reading

Posted Apr 21, 2010 at Cream Blog - commentary on the art and science of media

0

One goes into 3six5

My day to write for the 3six5 duly arrived yesterday and I made the following post. Slightly shmaltzy perhaps but heartfelt nonetheless... Continue reading

Posted Apr 12, 2010 at Cream Blog - commentary on the art and science of media

0

Adebayor and the adidas own goal

Just at a point where adidas need Adebayor, he is broadcast lovingly praising the Nike boot of his team mate. Continue reading

Posted Apr 6, 2010 at Cream Blog - commentary on the art and science of media

2

How did you spend yours? Earth Hour 2010

Did you trip over stuff and make a difference? Continue reading

Posted Mar 29, 2010 at Cream Blog - commentary on the art and science of media

0

A birthday message from me. To us.

No self-promotion? Pah! Time to break the rules... Continue reading

Posted Mar 29, 2010 at Cream Blog - commentary on the art and science of media

1

Advertising is the solution! But fails. Again.

Co-incidental then that debate also rages about the demise of advertising and its own potential relegation from the top table Continue reading

Posted Mar 29, 2010 at Cream Blog - commentary on the art and science of media

0

Ben Folds exploits his own hype?

Ben only had a window of a few days to be able to do this and keep it fun and relevant. Continue reading

Posted Mar 22, 2010 at Cream Blog - commentary on the art and science of media

1

The last advertising agency on Earth

Just watch the film. Continue reading

Posted Mar 19, 2010 at Cream Blog - commentary on the art and science of media

1

Strange sponsored links generated by my web profile...

They makes me sounds like a bit of a nutter or even a stalker... Continue reading

Posted Mar 16, 2010 at Cream Blog - commentary on the art and science of media

0

Newsflash: Someone finds a vaguely constructive use for ChatRoulette

I won't do it justice by explaining it, just watch. There is no nudity on this one but he does use the word MF Continue reading

Posted Mar 16, 2010 at Cream Blog - commentary on the art and science of media

0

WPP - 1 Treasury - 0

It made me chuckle to read Private Eye's comment on the recent win by WPP of the Central Office of Information media business (COI is the UKs largest advertiser by spend, essentially government messaging, some say party political, some might... Continue reading

Posted Mar 15, 2010 at Cream Blog - commentary on the art and science of media

0

Thankyou John Grant

Is this a very generous way of marketing your new book John? Continue reading

Posted Feb 26, 2010 at Cream Blog - commentary on the art and science of media

1

Selling like hot cakes

Free standard delivery in Soho area. Bulk discounts available apparently. Continue reading

Posted Feb 18, 2010 at Cream Blog - commentary on the art and science of media

1

365 days, 365 points of view.

Create visions and models for modern business by participating in the redesign. Every day. Continue reading

Posted Feb 15, 2010 at Cream Blog - commentary on the art and science of media

0

They think its all over....

So Unilever chose MindShare. The beginning or the end of the pain? Continue reading

Posted Feb 9, 2010 at Cream Blog - commentary on the art and science of media

0

Left brain meets Right brain

I urge any of you with traditional roles in large media and marketing companies to rub up against a few students now and then Continue reading

Posted Feb 1, 2010 at Cream Blog - commentary on the art and science of media

0

MediaCom's Charity Calendar

Over all these years spent in close proximity I have successfully avoided ever seeing Stef naked. Until last Thursday that is. Continue reading

Posted Jan 25, 2010 at Cream Blog - commentary on the art and science of media

0

More...

Subscribe to Tom Denford’s Recent Activity