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Blog: Seth's Blog
Architecture is a combination of sculpture and art and engineering and user interface. It is high tech and low tech at the same time, utilitarian and beautiful and virtually always budget constrained. But do you know what great architects understand?... Continue »
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It seems PR people lean towards giving content the crown. Social media professionals give social the monarchy. And so on. For my entire career, I've focused on content in one way or another. Content's definition has expanded as the roles involved in creating it and publishing it have evolved. In fact, an entire discipline has emerged just to be more strategic about marketing with content. And while I've been a defender of content's crown in the past, I've come to understand the truth about the so-called marketing monarchy. There is no king. No queen. No monarchy. The relationship between content, technology and consumer is more of an ecosystem, or perhaps it's just more easily explained using organic terms. Continue »
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Blog: Jaffe Juice
Goldman Sachs just sent $500m Facebook's way, putting their valuation at $50bn. In this episode I explain WHY this is the case i.e. why Facebook is worth this incredible valuation - but not from a logical or rational revenue-based or... Continue »
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Just wrapped up a few days with over 400 folks from around the world who either operate franchisees or work directly for Ben & Jerry's. That's Ben to my right and Jerry on the other end. My colleague Libby is... Continue »
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Or does it "feel" like I know you? I often get asked for favors which either tap my time or perceived influence. I can't do everything I'm asked to do to help, but I've noticed a tiny little process that... Continue »
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When I talk with clients and colleagues about social marketing, one of the big frustrations that gets expressed is that they don't know if the time they spend blogging and on social networks is really paying off and netting new business. I ask how they would know or if they even track that information. Most don't. I do. I see a very direct connection between sales processed through my shopping cart and my marketing time spent blogging and connecting with people on sites like Facebook and twitter. I see it because I ask. KickStartCart is my ecommerce/database management system. There... Continue »
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The Basics of Content Syndication is a guest post by Dr. Rachna Jain of MindShare Corporation. Content syndication is a hot topic in social media, and there is a lot of confusion about what it is, and how to do it. In the most basic sense, content syndication refers to the process of efficiently distributing your content around the internet. Since effective content syndication does require a little bit of technical know-how, most people's eyes glaze over when they hear about it. The problem is that if you're ignoring the power of content syndication, you are only getting about 1/3rd... Continue »
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One of the objectives of boosting your online visibility is to become recognizable by your target audience, peers and clients. To that end you want to build image recognition as well as name recognition. That means including a picture on every site site/profile that lets you. via www.biztipsblog.com Continue »
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In this business blogging tip video, I address one of the most frequent questions I get about blogging: how long should my blog posts be? As you can see by the title of this post, I propose there are no rules, but there are best practices and share a couple of tips in the video. [Click here if you cannot see the video.] Ready to learn more insider tips to boost your online business? Check out my 26 week Online Visibility Secrets program. It's a self-study course delivered to you each week by email with one lesson and an easy... Continue »
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"In the business world, the rearview mirror is always clearer than the windshield." Warren Buffett (1930 - ) Continue »
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We made our list and checked it twice – our tasks for 2009 are complete! This year, we launched TypePad Micro and a new design with lots of other amazing new features. We gave you... Continue »
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How often should I post on my blog? How long should my blog posts be? These are questions I get every time I do an interview or teleseminar about business blogging. While it would be easy for me to say "it depends" -- and it does -- I know that's not what you want to hear. To answer the first question, how often should I post, I'll say: the more often the better. Yet, I know that freaks some people out so I typically advise posting on your blog a minimum of two to three times per week. Remember, it's... Continue »
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The newly-appointed "President of Europe", Herman Van Rompuy, is a longtime TypePad customer. He's filled his blog with speeches, political articles, book reviews, notable quotes and even his own haiku poems. Visit his blog at... Continue »
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So There you go, I've just gotten around to setting up this microblog on typepad --- blogger just ain't what it used to be... Continue »