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Some very frightening, but very true points made here. I'm definitely looking forward to the release of this book.
@Matthew: And it looks like I'll have to checkout Trust Agent Theory as well.
Commented May 18, 2011 on Likeonomics: A Book About Believability at Influential Marketing Blog
Likeonomics: A Book About Believability
This past weekend at the Mashable Connect conference in Orlando, I offered a sneak peek at my next book project which I recently signed a deal to complete with a new publisher (Wiley). The working title for the book is "Likeonomics" - a book on how to be more believable in the affinity economy...
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May 18, 2011
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