QR (Quick Response) codes are a new wave of technology that’s already changed many of the ways marketers are interacting with their customers. Created by Toyota subsidiary Denso-Wave in 1994 - they have been widely adopted in Japan, and used across billboards, packaging, posters and advertisements. The 'augmented reality' N Building in Tokyo has its entire facade displaying a QR code displaying through a smartphone some of the activities available within… http://vimeo.com/8468513 Conventional bar codes are linear one-dimensional codes and can only hold up to 20 numerical digits, whereas QR codes are two-dimensional matrix barcodes that can hold thousands of alphanumeric characters of information. Continue reading

Google Short Links allows users to easily create shortcuts to web universal resource locators (URLs). This can make it easier for users to recall and share the locations of important documents and web sites. You may have come across this process using TinyURL. Google’s URL shortener, was introduced in December 2009, as a part of Feedburner and Google toolbar. Later they introduced it in the popular Google services like Blogger, Picasa Web Albums and Google Maps. Continue reading