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All I can think of is goodbye to DVDs. NF has long wanted to stream only and this is positioning themselves to do so. With the US postal service in trouble, it could be happening sooner than later.
@brian...exactly. Splitting the DVDs into its own brand will make it easier to dump and to forget. Using the Netflix brand to stream makes sense to keep since it's branded on all kinds of devices already. This, for me, signals the end for Netflix. I'm already streaming more from Amazon. The only reason I became a NF member in the first place was for the hard-to-find titles. Going streaming only really only offers never-heard-of titles.
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Sep 19, 2011