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Mark Gould
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You are right, Michael -- people consistently misunderstand what makes them (and others) behave in particular ways. Daniel Ariely covers this in his chapter on social norms in Predictably Irrational (http://www.predictablyirrational.com/?page_id=192).
Neil Richards gathered some real-world examples on his blog as well: http://www.knowledgethoughts.com/blog/?cat=31
Commented May 22, 2009 on The Winner is... at Transparent Office
The Winner is...
A lot of companies ask me whether contests are a good way to spur social software adoption. In my experience, contests can be very effective in generating buzz, awareness, participation, and enthusiasm. They can also be demotivating and marginalizing. It all depends on how you run the contest, a...
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