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Mark Gould
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You are right, Michael -- people consistently misunderstand what makes them (and others) behave in particular ways. Daniel Ariely covers this in his chapter on social norms in Predictably Irrational (http://www.predictablyirrational.com/?page_id=192). Neil Richards gathered some real-world examples on his blog as well: http://www.knowledgethoughts.com/blog/?cat=31
Toggle Commented May 22, 2009 on The Winner is... at Transparent Office