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This is a brilliant article and I couldn't agree more. At - we see that CMO's want MRM solutions and automation software, however, as it is not a part of their immediate budget (as it currently lies in IT) - projects get delayed. This picture of the future will not only be more efficient, but I also think it will ultimately serve consumers well - as marketers will have 'the latest and greatest tools' to understand customer insights and engage with their customers. Thanks for posting. Tessa Court, CEO IntelligenceBank.
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Mar 26, 2012