Marketing Mix (p's) Marketing Mix was first introduced by Jerome Mc-Cathy in 1960. The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 7 P's. which are products, price, promotion, production, people, process, physical evidence, for example First Direct uses these techniques to be able to have a successful business Product-Must provide value to a customer but does not have to be tangible at the same time. Basically, it involves introducing new products or improvising the existing products.... Continue reading

Introduction to First Direct First Direct is a telephone and Internet based division of HSBC bank. The bank is not available to anyone outside UK. The bank is located Hamilton and Leeds but the Hamilton bank is bigger. the business puts the customers first. The business offers many services to customers, below are the services: Insurances they provide life,car, travel and home insurance this is when if they are going on holiday and anything is damaged or lost the bank will held responsible to take care and to replace any damage was made. Telephone banking is when the customers personally... Continue reading

Planning, control and evaluation processes Planning is important in the business so it ca be structured carefully to achieve marketing objectives it can be for a product, service or a brand. marketing planning is process is goal setting, analysing the current situation, creating the marketing strategy and allocalting marketing resources and monitoring. First Direct uses planning by online banking 24/7 keeping in touch with money management anywhere. Control is important because with out control there can be no planning, control is a process of monitoring the proposed plans as they continue and change where necessary, also the use of objectives... Continue reading

Relationship Marketing involves using methods and strategy to develop long term relationship with customers in order to retain them. to retain the customers the organisation has to exceed customers satisfaction in quality products which are affordable prices. The concept of marketing is to be able to analyse the needs of the customers and being able to make decision which will suit those needs through their life-cycle First Direct consider Relationship marketing to be very important as it based on communicating with customers on the telephone line so they tend to be polite to the customers keeping them to First Direct. Continue reading

Branding is when a name and image is created in order to have influence customers on highly recognised brands. Brands have the most influence when it comes to buying to make decision on customer choices which can increase demand for products considerably, for example first direct has there own company brand so its recognisable to customers. Brand Building and Positioning is a brand name, term, sign and symbol or design, this is when put products in market and bring awareness so people are aware of it. First Direct is there company name and have a logo. Brand Extensionis a marketing... Continue reading

Marketing Segmentation and targeting- is when similar groups of people are put in to groups and are provided with products to match the group tastes and preferences example of this is 4 by 4 wheel drive which is target market is people who drive in the countryside. For example first direct will use this technique when customers from different age group open a account. below are different segmentation that are grouped in Geographic segmentation First Direct is based on people which come from different places the following are some examples of geographic variables often used in segmentation region, size, population... Continue reading

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