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Wow, I am finding it hard to disagree more. Sure, subscription services and micro-payments are appropriate for some services; but a good targeted advertising system will continue to be more appropriate for most services. The cost of digital distribution is cheap enough to where the number of users who will frequent your free, ad-supported website will outweigh the lower revenue per user. Honestly, how many of your favorite websites would you still visit if they transitioned to a payment-based model (even if there weren't equally good free alternatives)? As to the forgotten password problem: what we need is a good identity management solution that does not require users to remember lots of different passwords; not a bunch of websites squabbling to keep users coming back all the time.
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Feb 1, 2010