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Itmarketstrategy
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In a word, yes. ;-) No amount of pretending complex analytics are "easy" will make them so. The skills are not newly needed - they always have been. We've pursued "easy" for decades and gotten better and better at it for things everyday business users and analysts understand. But the hard stuff is still hard - because choosing the right statistical analysis, predictive model technique, or what have you requires depth. Tools don't fix that.
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Jul 6, 2011