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Joseph Jaffe
Westport, CT
New Marketing Thought Leader and Author
Recent Activity
I recently returned from an “iMedia” reunion in New Orleans and in-between Hurricanes, dueling pianists, Beignets, Crawfish, Jello syringes, riverboat cruises and beads, there was actually some content! Part of gathering together after almost 20 years was to figure out... Continue reading
Posted Feb 10, 2020 at Jaffe Juice
First of all, let me thank New York Roadrunners for giving me this week's column. Yes, that was a bit snarky, but genuinely I appreciate the content inspiration. Secondly, I expect (in fact I hope) some fans to defend @nyrr.... Continue reading
Posted Jan 27, 2020 at Jaffe Juice
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Years ago in my professional career, I was introduced to one of the oldest and most well-known axioms in the business – and certainly when it comes to sales: people don’t care how much you know until they know how... Continue reading
Posted Jan 22, 2020 at Jaffe Juice
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I recently sat down with a Chief Marketing Officer of a very well known brand in the cosmetics and skincare space and we were chatting about everyone's favorite topic...the death of the CMO (see Marketoonist below) ...or at least the... Continue reading
Posted Dec 16, 2019 at Jaffe Juice
So unless you’ve been living underneath a media-free rock for the past week, you should be aware of the kerfuffle in a kettle or tempest in a teapot about the holiday Peloton commercial. The backlash has been pretty unanimous with... Continue reading
Posted Dec 10, 2019 at Jaffe Juice
The New York Times posted a fake news video about a new buzzword that is sure to give “woke” and “ok boomer” a run for their money as candidates for Merriam-Webster’s’ word of the year. It’s “sharenting” and before I... Continue reading
Posted Dec 3, 2019 at Jaffe Juice
We are living in a highly polarized society where you are either a Republican or Democrat. In this world, if the donkey says up, the elephant says down. If the elephant says white, the donkey says black. I chose those... Continue reading
Posted Nov 4, 2019 at Jaffe Juice
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My latest Ad Age column is here. Look at any definition of the words "brand" or "brands" or "branding" and you’ll get a seemingly consistent triangulation of words and phrases along the lines of: The process involved in creating a... Continue reading
Posted Jun 20, 2019 at Jaffe Juice
I’ve just gone through the college admissions process for the first time. Both my wife and I are immigrants and so this was the first time we had experienced this incredibly complex new world. Turns out you need a college... Continue reading
Posted May 20, 2019 at Jaffe Juice
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After a bit of a hiatus, I've switched on the e-mail newsletter digest which will aggregate daily posts into a single newsletter - of which I will send out once a week max (twice at a push.) I'll be focusing... Continue reading
Posted May 20, 2019 at Jaffe Juice
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As you probably know, my 5th (and if I may say so, my best yet) book, "Built to Suck: The Inevitable Demise of the Corporation...and how to save it?" was published last month. You can purchase it here. I'll be... Continue reading
Posted Apr 24, 2019 at Jaffe Juice
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I recently sat down with David Berkowitz AKA @seriamarketer. David has set up a Serial Marketers Slack Channel - you can request access here. I was the first of his Zoom video interviews in collaboration with the community talking about... Continue reading
Posted Apr 11, 2019 at Jaffe Juice
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Congrats to Leigh Durst on publishing her first book!!! In this episode, Leigh and I sit down and discuss SxSW, similarities between Built to Suck and Walk, Climb, Or Fly and Spirit Animals. Buy the book here. You can become... Continue reading
Posted Mar 21, 2019 at Jaffe Juice
In this episode, I respond to David Hachez's question about employees v customer prioritization. I also discuss Delta and Diet Coke's recent "creepy" kerfuffle inviting customers to hit on their "plane crush." Ewwwww. You can become a part of this... Continue reading
Posted Feb 12, 2019 at Jaffe Juice
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A Rant of the Week dedicated to the now infamous Fyre Festival that is doing its rounds on Netflix and Hulu with a pretty scathing documentary. In this episode, I really focus on the Influencer Marketing component of the fiasco.... Continue reading
Posted Jan 30, 2019 at Jaffe Juice
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Been a little quiet for the past month as it was holidays and all. Plus I started another podcast (a spiritual one) and most importantly, I've been in full-on editing mode for my new book, "Built to Suck" (March, 2019)... Continue reading
Posted Jan 14, 2019 at Jaffe Juice
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Occasionally I'm going to pepper in an interview or two with fellow authors, influencers, opinion leaders, subject matter experts (you get the drift) and so in this episode, I am pleased to share my conversation with a real life marketer... Continue reading
Posted Dec 13, 2018 at Jaffe Juice
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I am thrilled to share that I've joined forces with West Virginia University's Reed College of Media. I'm developing a completely original course titled, "Disruptive Innovation" which I will begin teaching in March of 2019. Just like writing a book... Continue reading
Posted Dec 4, 2018 at Jaffe Juice
I'm not joking. GM just announced they're stopping production of 6 Sedans. Ford has done something similar. In this episode of Jaffe Juice - the New Marketing Podcast, I discuss. There's also a dual winner and loser this week as... Continue reading
Posted Dec 4, 2018 at Jaffe Juice
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I sure hope this works! After way too much time (I don't even want to calculate), I'm trying to get the ORIGINAL Jaffe Juice - the New Marketing Podcast back up and running. No author interviews. Just me. And you.... Continue reading
Posted Nov 26, 2018 at Jaffe Juice
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I am thrilled to announce the official launch of my new consultancy, the HMS Beagle. For those of you who know your history, the HMS Beagle was laid down 200 years ago and on her second voyage, carried a rather... Continue reading
Posted Oct 3, 2018 at Jaffe Juice
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By way of context, if you don't know Sarah Fay, you should. I met her about 15 years ago back in the early days of digital. At the time she was running Carat Digital. Since then, she's run Isobar, Aegis... Continue reading
Posted Nov 29, 2017 at Jaffe Juice
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Yes I know I haven't blogged in about 10 years, but this is as good as any time to get back into to it :) If you're in NYC on Thursday, November 16th, 8.30-11.30am, please consider yourself my personal guest... Continue reading
Posted Nov 12, 2017 at Jaffe Juice
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Shann Biglione, Chief Strategy Officer, Publicis Media Greater China, wrote a terrific article on LinkedIn (hat tip: Eaon Pritchard) titled, “People who predict the death of brands don’t understand why they exist.” In it, he outlined how harbingers of doom... Continue reading
Posted May 3, 2017 at Jaffe Juice
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For some strange reason, Westport CT was very quiet last night (where last night = Super Bowl.) Instead of several parties or bars to choose from, it seems like everyone just stayed home to watch with their immediate family. We... Continue reading
Posted Feb 6, 2017 at Jaffe Juice