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Joseph Jaffe

Westport, CT

New Marketing Thought Leader and Author

Recent Activity

Sunshine, Magic and the Value of Optimism

Welcome back to another tl;dr of "Joseph Jaffe is Not Famous", with your host, the not famous Joseph Jaffe! In the show, we talk to some pretty interesting and sometimes famous people about how they tackle their day-to-day, why they... Continue reading

Posted Nov 22, 2022 at Jaffe Juice

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Mean People Suck

This soliloquy (transcribed from an off the cuff and conversational delivery) preceded my guest, Michael Brenner on Joseph Jaffe is not Famous on November 9th, 2022. You can watch it here. Please subscribe to the show here. -------------------------------------------------------------------------------------------------------------- I don't... Continue reading

Posted Nov 20, 2022 at Jaffe Juice

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Understanding a New Side of Marketing with Pepsi CMO, Todd Kaplan

Todd Kaplan, PepsiCo's CMO, recently joined Joseph Jaffe on his business talk show, Joseph Jaffe is Not Famous, for an in-depth marketing conversation concerning community, brand building, and so much more! This incredible interview highlights why we need to avoid... Continue reading

Posted Nov 20, 2022 at Jaffe Juice

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Second Chances (...but what if we never got a first chance?)

This soliloquy (transcribed from an off the cuff delivery and thus, informal and conversational) preceded my guest, Louis L. Reed on Joseph Jaffe is not Famous on October 31st, 2022. You can watch it here. Please subscribe to the show... Continue reading

Posted Nov 11, 2022 at Jaffe Juice

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Is your mindset the problem? Expert advice on Time, Money, and Freedom

You've heard the mantras. You've seen inspired moments from athletes, entrepreneurs, and stories of personal triumph. This conversation between CEO, author, and coach Ray Higdon and host Joseph Jaffe hits on points that take you way beyond quick-fix motivation. The... Continue reading

Posted Nov 7, 2022 at Jaffe Juice

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10 Strategies for Companies Coping with COVID-19

I'm not going to sugar coat this at all. We have to be strong and vigilant now, more than ever before. Our livelihoods are at stake. We are looking at the very real possibility of companies being wiped out...hell, even... Continue reading

Posted Mar 16, 2020 at Jaffe Juice

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Have you ever heard of the VUCA acronym? With gratitude to Wikipedia: VUCA is an acronym – first used in 1987, drawing on the leadership theories of Warren Bennis and Burt Nanus – to describe or to reflect on the... Continue reading

Posted Mar 2, 2020 at Jaffe Juice

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Truth Is Stranger Than Truth

I recently returned from an “iMedia” reunion in New Orleans and in-between Hurricanes, dueling pianists, Beignets, Crawfish, Jello syringes, riverboat cruises and beads, there was actually some content! Part of gathering together after almost 20 years was to figure out... Continue reading

Posted Feb 10, 2020 at Jaffe Juice

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Unpopular Brooklyn Half

First of all, let me thank New York Roadrunners for giving me this week's column. Yes, that was a bit snarky, but genuinely I appreciate the content inspiration. Secondly, I expect (in fact I hope) some fans to defend @nyrr.... Continue reading

Posted Jan 27, 2020 at Jaffe Juice

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People don’t care how much you know because they know how soon you’ll go

Years ago in my professional career, I was introduced to one of the oldest and most well-known axioms in the business – and certainly when it comes to sales: people don’t care how much you know until they know how... Continue reading

Posted Jan 22, 2020 at Jaffe Juice

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The Chief Consistent Officer

I recently sat down with a Chief Marketing Officer of a very well known brand in the cosmetics and skincare space and we were chatting about everyone's favorite topic...the death of the CMO (see Marketoonist below) ...or at least the... Continue reading

Posted Dec 16, 2019 at Jaffe Juice

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Pelot-on or Pelot-off?

So unless you’ve been living underneath a media-free rock for the past week, you should be aware of the kerfuffle in a kettle or tempest in a teapot about the holiday Peloton commercial. The backlash has been pretty unanimous with... Continue reading

Posted Dec 10, 2019 at Jaffe Juice

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Sharenting Shmarenting

The New York Times posted a fake news video about a new buzzword that is sure to give “woke” and “ok boomer” a run for their money as candidates for Merriam-Webster’s’ word of the year. It’s “sharenting” and before I... Continue reading

Posted Dec 3, 2019 at Jaffe Juice

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If the Founding Fathers were the Founder Fathers

We are living in a highly polarized society where you are either a Republican or Democrat. In this world, if the donkey says up, the elephant says down. If the elephant says white, the donkey says black. I chose those... Continue reading

Posted Nov 4, 2019 at Jaffe Juice

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The Hypocrisy of Brands

My latest Ad Age column is here. Look at any definition of the words "brand" or "brands" or "branding" and you’ll get a seemingly consistent triangulation of words and phrases along the lines of: The process involved in creating a... Continue reading

Posted Jun 20, 2019 at Jaffe Juice

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Built to Suck: The Inevitable Demise of College…and how to save it?

I’ve just gone through the college admissions process for the first time. Both my wife and I are immigrants and so this was the first time we had experienced this incredibly complex new world. Turns out you need a college... Continue reading

Posted May 20, 2019 at Jaffe Juice

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Quotes from Built to Suck

After a bit of a hiatus, I've switched on the e-mail newsletter digest which will aggregate daily posts into a single newsletter - of which I will send out once a week max (twice at a push.) I'll be focusing... Continue reading

Posted May 20, 2019 at Jaffe Juice

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Byte Sized Wisdom from Built to Suck

As you probably know, my 5th (and if I may say so, my best yet) book, "Built to Suck: The Inevitable Demise of the Corporation...and how to save it?" was published last month. You can purchase it here. I'll be... Continue reading

Posted Apr 24, 2019 at Jaffe Juice

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Jaffe Juice #190 - Built to Suck Q&A with Serial Marketer's David Berkowitz

I recently sat down with David Berkowitz AKA @seriamarketer. David has set up a Serial Marketers Slack Channel - you can request access here. I was the first of his Zoom video interviews in collaboration with the community talking about... Continue reading

Posted Apr 11, 2019 at Jaffe Juice

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Jaffe Juice #189 - Walk, Climb, Or Fly with Leigh Durst

Congrats to Leigh Durst on publishing her first book!!! In this episode, Leigh and I sit down and discuss SxSW, similarities between Built to Suck and Walk, Climb, Or Fly and Spirit Animals. Buy the book here. You can become... Continue reading

Posted Mar 21, 2019 at Jaffe Juice

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Jaffe Juice #188 - Call me, Maybe?

In this episode, I respond to David Hachez's question about employees v customer prioritization. I also discuss Delta and Diet Coke's recent "creepy" kerfuffle inviting customers to hit on their "plane crush." Ewwwww. You can become a part of this... Continue reading

Posted Feb 12, 2019 at Jaffe Juice

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Jaffe Juice #187 - Fyre Sale

A Rant of the Week dedicated to the now infamous Fyre Festival that is doing its rounds on Netflix and Hulu with a pretty scathing documentary. In this episode, I really focus on the Influencer Marketing component of the fiasco.... Continue reading

Posted Jan 30, 2019 at Jaffe Juice

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Jaffe Juice #186 - Egghead, Egglikes and Egglogos

Been a little quiet for the past month as it was holidays and all. Plus I started another podcast (a spiritual one) and most importantly, I've been in full-on editing mode for my new book, "Built to Suck" (March, 2019)... Continue reading

Posted Jan 14, 2019 at Jaffe Juice

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Jaffe Juice #185 - Marketing is Finance is Business

Occasionally I'm going to pepper in an interview or two with fellow authors, influencers, opinion leaders, subject matter experts (you get the drift) and so in this episode, I am pleased to share my conversation with a real life marketer... Continue reading

Posted Dec 13, 2018 at Jaffe Juice

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Disrupting Innovation - A New Course at Reed College of Media taught by me!

I am thrilled to share that I've joined forces with West Virginia University's Reed College of Media. I'm developing a completely original course titled, "Disruptive Innovation" which I will begin teaching in March of 2019. Just like writing a book... Continue reading

Posted Dec 4, 2018 at Jaffe Juice

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