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It's amazing! Chefs are now in the same category as rock stars, sports superstars and, of course, TV personalities. The popularity of shows like Top Chef, Top Chef Masters and No Reservations are not only glamorizing the profession, but entertaining millions of viewers. Those viewers are consumers. And, in today's world, branding (and the $$$ associated with it) are a driving force.
Toggle Commented Jul 15, 2010 on Lunch with Marcus Samuelsson at Ruth Reichl
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Jul 14, 2010