El uso del correo electrónico en la comunicación con nuestros clientes no es algo que podamos dejar al azar o que sea dirigido por las circunstancias. El correo electrónico como herramienta debe estar integrado en una estrategia de marketing definida previamente, que nos permita identificar y aprovechar todas y cada... Continue reading

You're probably familiar with the free-rider problem. That's what economists call a situation in which someone benefits from the entire community paying for something without contributing themselves. It becomes a problem when others feel like suckers and then similarly drop out. Cheating on your taxes is a classic example. You... Continue reading