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I think you hit the nail on the head here: " the half-bottle list is a place where we can stand out. Even on big wine lists with hundreds of bottles, the half-bottle selection is likely a single page of maybe a dozen options. I've always liked our odds in that short list." If you look at it as a marketing cost, people reading in full the 1/2 bottle selection of, say, a dozen names and seeing yours, that does get (at least) eyeballs on your brand.
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I am intrigued by all these cool white wines and white blends.
I side with enjoying your bottle, your way.
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Aug 10, 2015