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Janicemccallum
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Brilliant description of the differences between buying guides that help generate leads and marketplaces that facilitate the execution of the sale. The other distinction in your Archability, Airbnb and PlaneFinder examples is that the posted offering is available to only one (or possibly a few) buyers and there are specific time and place elements, too. The one-of-a-kind good or service marketplace requires more complex matching and notification algorithms. Ebay relies on an auction mechanism with the prize going to highest bidder at the time the auction ends. But price isn't always the primary variable to optimize (time, place, qualifications, etc. may be more important). I think we'll see more marketplace apps in the one-of-a-kind markets because of a combination of geo-coding, instant messaging via texting & Twitter, and social media usage that facilitates the distribution of last-minute offers to the extended network of a seller's targeted audience.
Toggle Commented Apr 20, 2012 on To Market, To Market at The InfoCommerce Blog
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Apr 20, 2012