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Jason Simon

Philadelphia

Experienced Sales and Business Development Executive

Interests: Digital marketing, email marketing, sales, sales development, sales process

Recent Activity

Innovate or Not

This year my team and I have been working to help emerging marketing technology companies take their new offerings to market. We are asking for our prospects to consider three things: 1. A new or different technology 2. A new idea on how to do things 3. An investment of... Continue reading

Posted Oct 27, 2014 at Eta Consults

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Innovate Or Not

This year my team and I have been working to help emerging marketing technology companies take their new offerings to market. We are asking for our prospects to consider three things: 1. A new or different technology 2. A new idea on how to do things 3. An investment of... Continue reading

Posted Oct 27, 2014 at Simon Says

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Fractional Sales and Marketing

There is no doubt that the innovation that is taking place among start ups and emerging companies today is quite impressive. Visit any incubator or developmental zone and you'll find a bevy of fascinating platforms, tools and technologies that are capable of solving business problems for clients; problems that many... Continue reading

Posted Mar 22, 2014 at Eta Consults

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Buying on the Quarter: How to Get Your Best Deal From Any Vendor

As a contributing blogger for Only Influencers, A Private Currated Community for Email Marketers, I get to write about all things ESP sales and marketing. This month, I took buyers down the path of negotiating a deal as the quarter ends. What to ask for and what to gain in... Continue reading

Posted Mar 22, 2014 at Eta Consults

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You're Being Evaluated Too

As Eta Consults continues to dive deeper into work with our emerging brand businesses, I've been fascinated about the relationship between job "opportunities" and job "challenges." The workplace for the skilled has changed and no longer are companies in our space holding all the power when it comes to the... Continue reading

Posted Jan 12, 2014 at Eta Consults

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When You Control the Mail, You Control Information

2013 has been an interesting year. First, in June we saw Salesforce.com acquire ExactTarget for $2.5 billion, SFDC Presser . This deal was a big one that saw the coming together of the preeminent CRM SaaS solution with the leading ESP that had started its growth trajectory by catering to... Continue reading

Posted Dec 20, 2013 at Eta Consults

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From the Sales Side. What Makes A Successful Sales Pro

From my work with Only Influencers http://bit.ly/1bKpwkU The give and take between buyer and seller has always fascinated me. For example, those who sell spend a great deal of time trying to navigate the organizations that they are targeting. Who’s in charge? What drives them to be interested enough to... Continue reading

Posted Dec 5, 2013 at Eta Consults

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Does Your Business Have a Cultural Problem?

Understanding the how the culture of your workplace is impacting your business is one of the most underestimated; yet, important aspects of running a business. Whether it is an emerging company or a long time existing business, managing this part of your ever changing landscape can prove to have positive... Continue reading

Posted Oct 20, 2013 at Eta Consults

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Future Proofing ESP RFP's

My latest post with our new partner, www.emailvendorselection.com. http://bit.ly/19lwmGt Continue reading

Posted Oct 2, 2013 at Eta Consults

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Eta"vations" from the Week Gone By

"Etavations" are random observations from the week gone by, relative to emerging brands selling and marketing needs. I apologize in advance for the poor attempt at Eta Consults humor, but hey, it's Friday. Everyone needs sales and revenue but some don't understand the concept of cost of sales in their... Continue reading

Posted Sep 20, 2013 at Eta Consults

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SaaS RFP's from the Customer's Perspective Part 2

This is the rest of the discussion with Steve Furman on SaaS RFP's and their processes from his perspective as a buyer. Jason: Steve, so far the feedback on our conversation has been strong. There is so much to explore as we try to understand the challenges both buyers and... Continue reading

Posted Sep 18, 2013 at Eta Consults

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Use the Discovery Process to Customize your Best Deal

Here's the latest entry to Only Influencers on the discovery process being leveraged by buyers. Sales teams go through a process called discovery. It’s designed to help the seller understand the needs of the buyer so that the seller can begin to design a solution to fit the buyers’ needs.... Continue reading

Posted Sep 12, 2013 at Eta Consults

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SaaS RFP's from the Customer's Perspective

This is an older blog I wrote about the challenges of running a RFP from the buyers’ side. This is an interesting read for anyone selling SaaS technologies into sizable organizations. RFP's are daunting exercises for both the buyer and seller of SaaS marketing technologies. Over the years, I have... Continue reading

Posted Sep 11, 2013 at Eta Consults

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How to Consider Building Pricing Models

For many start-ups and small businesses setting sales goals or revenue goals for their businesses is a difficult task. Often armed with little or no sales data, revenue goals are often aligned with expectations tied to recouping the investment and of course; finding cash flow to become self sufficient. These... Continue reading

Posted Sep 6, 2013 at Eta Consults

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5 Easy Steps to Grow Sales at Start Ups

According to the Ernst and Young report on 2013 venture capital insights, http://bit.ly/15HjOe6 VC's are looking at different factors this year when considering where to invest dollars. As investments are being carefully assessed, VC's are looking to mitigate their risk by seeking later stage emerging companies. While this seems very... Continue reading

Posted Aug 30, 2013 at Eta Consults

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From the Sellers Side

I've been blogging for Only Influencers and wanted to share my post from that site here on Eta Consults blog. Here's link: http://bit.ly/16NIjpd Let’s face it buying an email platform in today’s marketplace is a difficult task. There are so many options to choose from and understanding how each ESP... Continue reading

Posted Aug 30, 2013 at Eta Consults

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Product Training for Sales

"A company should have onboarding training for sales people which covers products and technology as well as case studies for presenting these products." Eta Consults conducted a survey recently to gage how effective marketing technology companies were at training their sales teams. The results showed that companies need to do... Continue reading

Posted Jul 22, 2013 at Eta Consults

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5 Tips on Negotiating Pricing

Yesterday my wife and I picked up a new 2011 vehicle from a dealership were we've now purchased 4 cars. The sales experience was professional, respectful and dignified with each of the parties getting the result they desired. In our case as the buyer we were able to secure the... Continue reading

Reblogged Jul 8, 2013 at Simon Says

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Recently I had the opportunity to show off...

Recently I had the opportunity to show off Philadelphia to a visitor who had never been here. He was in from California to work with me on a project. After an all day session, I was driving him to The City Tavern in the historic section of the city; not... Continue reading

Posted Jul 4, 2013 at Simon Says

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My colleague Kara Trivunovic spoke during a...

My colleague Kara Trivunovic spoke during a webinar this week hosted by Unica and several partners. The discussion turned to the use of automation in email and Kara made an interesting point. Many companies set up automated email programs; and like Ronco, they set it and forget it. But as... Continue reading

Posted Feb 1, 2013 at Simon Says

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Segmentation. Why Not?

As I mentioned on a previous post, CMO's are faced with huge challenges in the coming years. Earlier this week I attended the CMO Exchange at The Doral in Miami. While the individual topics were interesting, the diverse group of CMO's still had significant commonality in the issues there were... Continue reading

Posted Jan 31, 2013 at Simon Says

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I just returned from an interesting show that was...

I just returned from an interesting show that was attended by SVP's and CMO's of major brands. I was struck by how far removed they are from the day to day decisions that are being made around the technologies their company's are buying. Why? Because those purchases are influencing the... Continue reading

Posted Jan 30, 2013 at Simon Says

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The Common Sense Sales Blog

Sales is about the process of discovering what your clients needs are even when they aren't 100% sure themselves. via jasonsimon.typepad.com Continue reading

Reblogged Mar 11, 2012 at Simon Says

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Sales is about the process of discovering what...

Sales is about the process of discovering what your clients needs are even when they aren't 100% sure themselves. Continue reading

Posted Mar 11, 2012 at Simon Says

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It's About Getting Tactical

Welcome to the inagurual posting for the brand new Eta Consults blog. First, I'm excited to be able to write about the very real issues facing early stage interactive companies in today's marketplace. Many of those organizations are facing similar stress points during their growth; and having spent many years... Continue reading

Posted Nov 7, 2011 at Eta Consults

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