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Jacques Spilka
Process focused PMP and Six Sigma trained integrated marketing professional
Interests: Integrated and relationship marketing, process and marketing automation.
Recent Activity
The real measure of a marketing automation system to me is how fast the marketer’s solution can be built, how flexible the solution is so that it is easily modifiable, and how agile the solution is in terms of integrated marketing in multi-channel environments. Continue reading
Posted Feb 12, 2013 at Whatsnexx Community
Readers of my blog will know that I am always going on about how easy marketing automation is using Customer State Marketing. Hard to believe that it could get even easier, but it is true! Continue reading
Posted Dec 11, 2012 at Whatsnexx Community
With customer state marketing these technology concerns are a thing of the past. As a result I should now be spending more time blogging. However, the old simplicity of blogging now seems relatively more... Continue reading
Posted Nov 7, 2012 at Whatsnexx Community
It seems that whenever I meet a new prospect or client and ask them if they do relational marketing they nod their heads, smile and say emphatically “Yes, we group our customers into four segments and send each one of them a personalized message.” If I am foolish enough to follow that question up with... Continue reading
Posted Jul 5, 2012 at Whatsnexx Community
The B2B sales cycle focuses on the sales funnel. The B2C sales cycle focuses on the buyer’s journey. Customer State Marketing focuses on the context of the customer event/action dynamic. Continue reading
Posted May 23, 2012 at Whatsnexx Community
the true test of a marketing automation solution is the ease of use when building complex scenarios. Customer state has the distinct advantage of being easy to understand, is simple to implement, and is significantly faster to market that decision tree-based solutions. Continue reading
Posted May 15, 2012 at Whatsnexx Community
David, for years, has been asking his boss to invest in a marketing automation solution to simplify marketing operations. David argues that an integrated solution would be so much easier to use and would avoid costly mistakes and reduce head count (although he will not commit to it until he can assess the impact of the new solution). David’s boss consistently responds that there is no ROI to support the cost and effort involved to implement a marketing automation solution. Continue reading
Posted May 2, 2012 at Whatsnexx Community
...wield emerging apps and digital media as a strategic marketing capability. Continue reading
Posted Mar 15, 2012 at Whatsnexx Community
The challenge for the agile marketer who is looking to automate marketing is that there are few tools available for that purpose. Continue reading
Posted Feb 15, 2012 at Whatsnexx Community
Marketing automation calls for a big up-front investment in training and implementation that result in a tough-sell ROI proposition. The purpose of automation is to simplify and speed up processes ̶ not complicate things! Marketers need and want a quick and efficient way to automate Continue reading
Posted Jan 31, 2012 at Whatsnexx Community
Marketing, like most other corporate department in 2012, is facing significant budgetary restraint, if not to say restriction, as part of corporate focus on cost cutting and the bottom line. Continue reading
Posted Jan 23, 2012 at Whatsnexx Community
I was recently asked to produce a Customer State Marketing ecosystem for an online retailer. In less than five minutes I designed a marketing ecosystem that does three things... Continue reading
Posted Jan 18, 2012 at Whatsnexx Community
If I think back to the way that I used to work, it would take me a minimum of a week to automate such a complex program. Thanks to Customer State Marketing I am done in no time, not to mention the agility to make changes at any time. Continue reading
Posted Jan 9, 2012 at Whatsnexx Community
Marketing automation vendors are using “The same flow charts that Frank Gilbreth introduced in 1921”. Continue reading
Posted Dec 22, 2011 at Whatsnexx Community
What amazes me the most about customer state marketing is the speed of development and implementation! Continue reading
Posted Nov 30, 2011 at Whatsnexx Community
In a marketer’s fast-paced world, the number and types of customer touch points are expanding constantly. Continue reading
Posted Oct 25, 2011 at Whatsnexx Community
In the age of digital marketing advertising agencies must compete in a multimedia cross-channel ecosystem for client marketing budget. In order to be successful... Continue reading
Posted Oct 12, 2011 at Whatsnexx Community
Here is a comment that I posted to this question in the Focus group. I am blogging it because I think it is true, and I am interested in comments. What do you think? "Imho, hype and hope! The hype out of the MA sector today is amazing, though no... Continue reading
Posted Sep 29, 2011 at Whatsnexx Community
If I were a retail marketer planning this fall’s Back-to-School campaign one of my goals could be to improve next year’s media spend by identifying the most responsive media, and by taking the opportunity to use the information to compile a list of optin email addresses. Ideally, I would also like to run a couple of A/B splits on the creative and the offer to get a better lift next year. What I need is a way to rapidly tie together the systems I need to achieve my simple campaign goals. Continue reading
Posted Sep 7, 2011 at Whatsnexx Community
As a CMO or Director of Marketing, you face an uphill battle looking for an integrated marketing solution. Continue reading
Posted Aug 22, 2011 at Whatsnexx Community
I just got back from a two week vacation and there are hundreds of emails in my inbox?@!# As I sit here deleting most of them, and ... Continue reading
Posted Aug 15, 2011 at Whatsnexx Community
More relevant and sophisticated marketing targeting their individual needs as marketers move closer and closer to true one-to-one marketing. Continue reading
Posted Jul 11, 2011 at Whatsnexx Community
An interesting challenge that arises with customer state marketing is that the analysis and the design phases are so short when compared to the traditional approach that it takes you by surprise. Continue reading
Posted Jun 15, 2011 at Whatsnexx Community
Cloud computing offers an inexpensive way to distribute and obtain services. You want email services, surveys, CRM, database, Social CRM, SQL query, etc.; whatever you want to do is already or will soon be available on the cloud. Continue reading
Posted Jun 8, 2011 at Whatsnexx Community
The growth of the marketing automation industry makes it attractive for many new players to enter the market. The future will see a new generation of marketing and process automation solutions that take innovative approaches... Continue reading