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Jacques Spilka
www.whatsnexx.com
Process focused PMP and Six Sigma trained integrated marketing professional
Interests: Integrated and relationship marketing, process and marketing automation.
Recent Activity
Google Analytics & Customer State Marketing Automation
Posted Feb 12, 2013 at Whatsnexx Community
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Super States: Making the simple even simpler!
Posted Dec 11, 2012 at Whatsnexx Community
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Customer State Marketing is easier than blogging
Posted Nov 7, 2012 at Whatsnexx Community
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Blasting an email four times a year is not a Relationship Marketing Program
It seems that whenever I meet a new prospect or client and ask them if they do relational marketing they nod their heads, smile and say emphatically “Yes, we group our customers into four segments and send each one of them a personalized message.” If I am foolish enough to follow that question up with... Continue reading
Posted Jul 5, 2012 at Whatsnexx Community
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B2B vs. B2C vs. Customer State Marketing
Posted May 23, 2012 at Whatsnexx Community
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Customer State vs. Decision Trees in marketing automation
Posted May 15, 2012 at Whatsnexx Community
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One application to rule them all – AKA: Streamlining marketing operations
Posted May 2, 2012 at Whatsnexx Community
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Marketing Technologists: No programming needed, just Creatives!
Posted Mar 15, 2012 at Whatsnexx Community
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Customer State Marketing: The Agile Marketer’s automation tool!
Posted Feb 15, 2012 at Whatsnexx Community
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Complexity killed marketing automation!
Posted Jan 31, 2012 at Whatsnexx Community
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Marketing Automation in Frugal Times
Posted Jan 23, 2012 at Whatsnexx Community
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EZ ecommerce scenarios
Posted Jan 18, 2012 at Whatsnexx Community
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Simplify and streamline the marketing automation process using Customer State Marketing.
Posted Jan 9, 2012 at Whatsnexx Community
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Customer State Marketing Gains Recognition
Posted Dec 22, 2011 at Whatsnexx Community
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All in a day’s work: The speed of Customer State Marketing Automation
What amazes me the most about customer state marketing is the speed of development and implementation! Continue reading
Posted Nov 30, 2011 at Whatsnexx Community
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Marketers need wings: Removing the IT shackles!
Posted Oct 25, 2011 at Whatsnexx Community
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The New Digital Agency: Advertising in the Age of Cloud Computing
In the age of digital marketing advertising agencies must compete in a multimedia cross-channel ecosystem for client marketing budget. In order to be successful... Continue reading
Posted Oct 12, 2011 at Whatsnexx Community
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What is the main reason that companies implement marketing automation?
Here is a comment that I posted to this question in the Focus group. I am blogging it because I think it is true, and I am interested in comments. What do you think? "Imho, hype and hope! The hype out of the MA sector today is amazing, though no... Continue reading
Posted Sep 29, 2011 at Whatsnexx Community
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Whatsnexx: Rapid Application Development for Marketing Automation, or RAD for MA
Posted Sep 7, 2011 at Whatsnexx Community
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The marketer’s silver bullet! Looking for an integrated marketing solution that does it all!
Posted Aug 22, 2011 at Whatsnexx Community
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What’s in your inbox? A simple marketing automation mistake you can avoid.
I just got back from a two week vacation and there are hundreds of emails in my inbox?@!#
As I sit here deleting most of them, and ... Continue reading
Posted Aug 15, 2011 at Whatsnexx Community
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Integration is now a commodity! Goodbye Marketing Automation and Hello Integrated Marketing!
More relevant and sophisticated marketing targeting their individual needs as marketers move closer and closer to true one-to-one marketing. Continue reading
Posted Jul 11, 2011 at Whatsnexx Community
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Customer State Marketing Automation: From 0 to 360 degrees in six seconds.
Posted Jun 15, 2011 at Whatsnexx Community
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The future of Marketing Automation: Dip into the data pool, sample the data stream, and take any action anywhere on a just-in-time basis!
Posted Jun 8, 2011 at Whatsnexx Community
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Marketing Automation: get big or go home (response to Lauren Carlson)
The growth of the marketing automation industry makes it attractive for many new players to enter the market. The future will see a new generation of marketing and process automation solutions that take innovative approaches... Continue reading
Posted May 16, 2011 at CUSTOMER STATE MARKETING
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