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Thanks - appreciate the ouotstanding service and advice for authors. It's important for authors to recognize that even major publishers are not likely to spend much money promoting your book, and that you need to do that yourself, vigorously, with a budget. For radio promotion, which is what I'm doing now for our John Wiley & Sons book, Conquering Innovation Fatigue, I'm wondering if you have any advice. There are services that work to get you on radio shows for a fee, and others that sell lists of info you can uss yourself. Have the services been cost-effective, in your opinion?
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Jan 16, 2010