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Marketing = Communication Branding = Identity Pray, receive, and decide who this entity will be (church), then communicate that effectively to the people in your area, your target audience. The most effective communication is through storytelling and narrative. Same goes for a church. Problems come (seen this time and time again) when a church focuses too much on the communication and the identity slips away. People get lost and hurt. The "feel" of a church becomes cold, and wrong, and fake. It's not just marketing, it's the branding, the identity, that needs to be taken care of as well. Communicating (marketing) is not wrong, but identity (branding) is sacrificed for more communication, churches run into problems. Does that make sense?
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Apr 20, 2010