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Most interesting. Based on what you say, do you believe that marketers are mostly marketing to men, even when they think they are marketing to women? In my experience almost everything is filtered through males' eyes, not in any deliberate sense but because men control most of the avenues of expression, including advertising & marketing. I don't say this in an accusatory way. If women controlled as much of cultural expression as men do, no doubt we'd see everything filtered through a woman's eyes.
Some of us are already doing it, with Twitter, casually.
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Mar 11, 2010