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Actually, Kerry did quite well in his debates against Bush, which should give Obama some comfort. Kerry, on the other hand, probably derives little comfort from the assessment that had he not performed so well in the debates his loss to Bush wouldn't have been so close.
A no win proposition
As I listened to the various political pundits size up Wednesday night's first presidential debate, it struck me that the presidential incumbent faces the same uphill battle as does an incumbent agency defending a piece of business (or, as I discovered on Monday, an industry awards champion comp...
Did you intend to link to this AdAge column: http://adage.com/article/al-ries/marketers-stop-change-consumers-call-a-brand/233086/
The link above takes me to a Ries column from 2008.
We may use P'com, but you never will
Positioning and brand expert Al Ries has written a superb Ad Age column that beautifully captures the kind of top down, inside-out thinking that still pervades most of Corporate America's C-suite. In the column, Ries mocks J.C. Penney's rebranding of itself as JCP. Having been involved in co...
Well, the Cubs have a longer championship drought, but at least they've been competitive within recent memory. Here in Pittsburgh, the Pirates teased their fans with a winning run before the All-Star, but then tanked and recently sealed their 19th consecutive losing season. Trying having that marketing position.
I have some good news and some bad news
Your name is Julian Green. You had been director of media relations for CoorsMiller. The good news: You've just landed a new gig as VP of communications and community affairs for the Chicago Cubs. The bad news: You've just landed a new gig as VP of communications and community affairs for the ...
Ironic, RepMan, considering that transperency is no doubt one of the first things you counsel new clients.
The Wild Bill Hickok of PR Firms
Lest you think otherwise, I'm about to whine about a high-class problem. We've been on a real, new business run this year and our billings have increased by at least 20 percent. So, what's my issue? Just this: We have a real knack for winning clients who simply won't let us announce the busin...
I have two small children, 5 and 3, who are well-behaved in restaurants and did wonderfully when we flew -- economy class -- to Florida last year. But unlike some parents, I do not have a sense of entitlement that my children should be able to go everywhere, and that there should be no child-free zones. I think it is a backlash against this mentality as well as the growing number of childless people that is leading to more child bans. Recently a restaurant near Pittsburgh garnered headlines worldwide for banning children under six. Before I could take offense, I remembered a night my wife and I went out to dinner, before we had children, and were surrounded by so many ill-mannered children that we asked to be moved to the smoking section (this was several years ago) simply because there were no kids there.
Peace in our time
I'm glad to see more marketers responding to the righteous indignation of folks like me who despise the offspring of others for ruining an otherwise great meal, trip or experience. I speak, of course, of brash, bratty and ill-mannered kids; the kind who will race up and down a restaurant or a...
I suppose if you were the victim of a shark attack, or are close to someone who died in one -- a rather rare occurrence -- you would be offended. But I'm willing to admit I thought the spot was funny, particularly the one with the guy coming in at the end to give the sharks another taste. Call me tasteless if you will.
Now, I will admit to at some point questioning the internal logic of the spots. If sharks appreciate the taste of peanut butter, why not just give them the candy directly? Perhaps I'm overthinking it...
Tasteless Spot
Today's guest post is by Peppercommer and Kangoo Nation member, Deb Brown. OK... so I might be in the minority here, but I think the fairly new Snickers commercial for its new Peanut Butter Squared isn’t ha-ha funny nor is it dark humor. It’s just plain dark (and I don’t mean as in chocolate)...
I'm glad I wasn't the only one underwhelmed by this earth-shattering new approach. And if the idea is to break down barriers, why create such constricting titles?
Sorry, Sam, but based upon your skill set, strengths and weaknesses, your new title will be 'Connector.'
Let me begin by applauding GolinHarris's attempt to re-engineer its infrastructure and become more client-centric . Anytime an aircraft-sized, holding company-owned firm does anything novel, it's nothing short of breathtaking. I can only imagine the red tape and approval process that such a Her...
Oops, I meant "lack an appreciation", not like.
You're pushing 60 and look like hell
Although it suffers from a typically, feel-good Hollywood ending, 'The Company Men' is nonetheless a better than average movie about business. The plot revolves around a series of plant closings and massive downsizings at the fictional GTX (a multi-industry type conglomerate along the lines of...
In fairness to my younger counterparts, I've encountered older PR professionals who also like an appreciation for their organization's strategic goals. They assume that only the marketing folks have to worry about that, and insist on maintaining the artificial barrier between the two functions.
You're pushing 60 and look like hell
Although it suffers from a typically, feel-good Hollywood ending, 'The Company Men' is nonetheless a better than average movie about business. The plot revolves around a series of plant closings and massive downsizings at the fictional GTX (a multi-industry type conglomerate along the lines of...
I'm assuming they don't generate enough money from advertising to cover their costs?
Does anyone read in-flight magazines?
Do you read in-flight magazines? You know the ones I'm talking about, right? They're shoved into an airplane's seat back right alongside the evacuation instructions and vomit bag. Since I've been traveling relentlessly of late, I've decided to pass my time during the endless delays to observe ...
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Mar 1, 2011
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