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Jeremysewell
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Great article. I've been thinking about some aspects of this lately in relation to my own business and I think narratives come from beliefs an organization holds. Apple believes in "thinking differently."Nike believes in "Just Do it." Everything they do is driven by this belief. And others who already believe (or aspire to believe) in the same thing are drawn to the narrative and willing to become a part of the community. Recently, we saw the Barilla debacle serve the other side of this. The organization's belief became their narrative and you saw those that did not share the beliefs distance themselves. In my option, narratives can't just be created like stories. Narratives have to come from something deeper, more intrinsic to an organization's top leadership and the core reason the organization exists.
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Oct 7, 2013