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Jerome Sala
New York City
I've got two blogs: "espresso bongo" is on poetry and pop culture. "Jerome and Brooke Storytellers," co-written with Brooke Lighton, offers content marketing ideas from our ad agency.
Interests: music, film, advertising, politics, poetry, literary criticism, cultural theory, Direct Response advertising, Direct Marketing.
Recent Activity
Haven’t been able to locate the source. I know a number of people are asking the same question.
Pandemic Poetics: The FB Poetry Marathon
You’ve seen it spreading rapidly through Facebook. Perhaps you’ve been infected yourself. I’m not referring to Covid-19, but another kind of virus: the “Poetry Marathon” that travels with the mysterious hashtag of #PeetMeNotLeave”—promising participants eventual publication in something called “...
Pandemic Poetics: The FB Poetry Marathon
Posted Oct 4, 2020 at espresso bongo
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Thanks, Michael. Loved — and agreed with — your take on the last debate!
From the spectacle to the Real: Thoughts on Elaine Equi's "The Intangibles"
Once upon a time, there was a poetry of consumerism. I’m thinking here of how buying stuff was celebrated through the ironic creativity of mid 20th century urbanites. Rather than grousing about the vulgarity of their city, these souls were inspired by its arty and tacky qualities. Informed by a ...
From the spectacle to the Real: Thoughts on Elaine Equi's "The Intangibles"
Posted Dec 22, 2019 at espresso bongo
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Resist the narrative: thoughts on John Scalzi’s "Red Shirts"
Posted Sep 23, 2019 at espresso bongo
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Interesting: sounds like your dreams now are breaking into waking life, like Benjamin wrote about! On China: once a signifier of old-style revolution, now for global capital: things turn into their opposites like the dialectical thinkers of yesteryear used to write. Maybe they had something there...
The War on Sleep: Dreaming in a 24/7 World
Dreams aren’t what they used to be. Once upon a time, they had the power to invade daylight. Here’s Walter Benjamin, from the beginning of One-Way Street, published in 1929: “A popular tradition warns against recounting dreams the next morning on an empty stomach. In this state, though awake, on...
To your point about commodification: lately in commercials for video games I've noticed a lot of the characters look like robots. No doubt this is feeding off popular movies (which themselves feed of the games, to create a kind of repetitive loop). But I can't help but think they look like robots because they're influenced by AI (the algorithms of marketing research).
The War on Sleep: Dreaming in a 24/7 World
Dreams aren’t what they used to be. Once upon a time, they had the power to invade daylight. Here’s Walter Benjamin, from the beginning of One-Way Street, published in 1929: “A popular tradition warns against recounting dreams the next morning on an empty stomach. In this state, though awake, on...
Yeah, I think you're right — any non-monetized time is looked upon with derision (or at least suspicion). In the 24/7 book, the author mentions a science fiction film where people are awake for weeks on end. They begin to hallucinate; their dreams appear in waking time. Today, fantasy films are incredibly popular. I wonder if they're a form of dreaming while awake (the difference being someone can make money off these "dreams").
The War on Sleep: Dreaming in a 24/7 World
Dreams aren’t what they used to be. Once upon a time, they had the power to invade daylight. Here’s Walter Benjamin, from the beginning of One-Way Street, published in 1929: “A popular tradition warns against recounting dreams the next morning on an empty stomach. In this state, though awake, on...
Hey Michael, In those transformations you mention (backyard becoming China), it reminds me how even the most domestic space gets transformed into a "global economy" nowadays! I know, also, there's the philosopher Gaston Bachelard (who worked as a mailman by day), who writes extensively about the way we perceive the idea of "home" (in The Poetics of Space). But I wonder, as a movie buff, any film dream sequences you love?
The War on Sleep: Dreaming in a 24/7 World
Dreams aren’t what they used to be. Once upon a time, they had the power to invade daylight. Here’s Walter Benjamin, from the beginning of One-Way Street, published in 1929: “A popular tradition warns against recounting dreams the next morning on an empty stomach. In this state, though awake, on...
The War on Sleep: Dreaming in a 24/7 World
Posted Feb 25, 2019 at espresso bongo
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10
The 7 deadly clichés — strike these words from your thinking. (Part 2)
Posted Jun 28, 2018 at Jerome and Brooke Storytellers
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The 7 deadly clichés — strike these words from your thinking. (Part 1)
Posted Jun 22, 2018 at Jerome and Brooke Storytellers
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Writers: 6 ways to manage the client approval process without seeing your content turned to mush
Posted May 1, 2018 at Jerome and Brooke Storytellers
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Wasn't aware of this reference. Will check it out. Thanks!
Why are we whispering? Thoughts on "Blade Runner 2049."
I finally saw Blade Runner 2049 on cable the other night. Beautiful to look at, sometimes moving, but what really struck me was the degree of low-talking going on. At times I thought of those comic bits in films where two characters find themselves needlessly speaking in hushed tones. One of t...
How do you freshen your brand? Subaru Dog Commercials Tell the Tail.
Posted Feb 20, 2018 at Jerome and Brooke Storytellers
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Thanks, Michael. Glad you found it interesting!
Why are we whispering? Thoughts on "Blade Runner 2049."
I finally saw Blade Runner 2049 on cable the other night. Beautiful to look at, sometimes moving, but what really struck me was the degree of low-talking going on. At times I thought of those comic bits in films where two characters find themselves needlessly speaking in hushed tones. One of t...
Neuromarketing: it's not what you think
Posted Feb 15, 2018 at Jerome and Brooke Storytellers
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Why are we whispering? Thoughts on "Blade Runner 2049."
Posted Feb 13, 2018 at espresso bongo
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What are the 3 "musts" for convincing thought leadership? (Hint: pain comes first.)
Posted Feb 1, 2018 at Jerome and Brooke Storytellers
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What do activists, market disrupters and cultural icons all have in common? A manifesto.
Posted Jan 30, 2018 at Jerome and Brooke Storytellers
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Book Party for New Collections of Poems by David Lehman, Jerome Sala & David Shapiro
Posted Apr 23, 2017 at espresso bongo
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Reason or Resentment? "Feud" (the miniseries) and the political mood
Posted Apr 9, 2017 at espresso bongo
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How the Film "Arrival" Predicted the U.S. Election
Posted Dec 26, 2016 at espresso bongo
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Yes, I know the arthritis poem. Never heard of the "potato" remedy before reading it there!
Spiritual Realism: Laura Riding's Poem, "Beyond"
Can our thinking grasp our experience? Can our language adequately describe it? A poem I came across recently by Laura Riding made me wonder. It's titled, appropriately, "Beyond." Check it out: Beyond Pain is impossible to describe Pain is the impossibility of describing Describing what is ...
Thanks, Paul. Sure are a lot of interesting new forms of "realism" springing up in the last few years. Hope we see you soon!
Spiritual Realism: Laura Riding's Poem, "Beyond"
Can our thinking grasp our experience? Can our language adequately describe it? A poem I came across recently by Laura Riding made me wonder. It's titled, appropriately, "Beyond." Check it out: Beyond Pain is impossible to describe Pain is the impossibility of describing Describing what is ...
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