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This is basic information that should be free. Everyone in digital music is dropping the ball.
SoundCloud Adds Fan Location Analytics
My holy grail of music marketing is to know where an artist's fans are so that energy and assets ranging from marketing messages to live performances can be deployed judiciously. SoundCloud just took a major step in that direction adding the ability to see which cities your tracks are most popu...
Customizing the buy link is pretty dope!
Best Of 2013: 5 Ways To Promote Your Music With SoundCloud
SoundCloud has become an important part of the musical web's infrastructure. It plays a particularly strong role in music marketing and musicians are finding ways to make use of it that go far beyond simply tossing up some tracks in hope of finding listeners. Here are 5 examples of music market...
Real talk, Sonicbids entire revenue stream is an insult to artists.
Sonicbids Rushes To Repair Damage As Users Exit
UPDATE: Sonicbids users continue to express concern and even outrage after a rocky relaunch of the EPK and music opportunity site left many account assets unusable or seemingly deleted. (See comments below and add your own experience.) Sonicbids is aggressively trying to repair the problems, ...
I don't need analytics to see that Youtube has surpassed even commercial radio as the number one music discovery tool.
Making YouTube Central To Your Music Career
Though YouTube has many limitations and problems it also offers a unique way to combine one's social media, music marketing, music and merch sales and concert promotion efforts with one's music and visual art. That's a lot for any website to take on but YouTube can combine all that in a single ...
Cosign for entertainment. But if you have a necessity to offer then social media can boost sales a lot.
3 Social Media Myths It's Time Musicians Recognized
Tim Grahl, author of "Your First 1000 Copies," writes for authors but he's got lots to say that musicians should consider. Some will find his take on social media a bit extreme but I think he makes a lot of practical sense and shares examples similar to what I've seen in music-related social me...
Bravo!
UPDATE 3: Beyonce Releases Surprise Album, 550,000 Sold In First 3 Days
UPDATE 3: Industry sources says that the $15.99 album sold 80,000+ in its first 3 hours and 550,000 by the end of the day on Satueday. The album is trending to #1 on Billboard and will likely sell more than 600,000 when that chart's next top 10 is announced on Wednesday, Dec. 18. Just before mi...
Ali that would be a great idea but Facebook ads just really don't work as well because of the intent of the end user. People aren't necessarily on Facebook to find music. Also with any type of laser targeting you will be paying close to $1 a click(When you take into account accidental clicks that you still pay for). So it's almost like you are selling your tracks to people instead of having them buying it from you. That type of model is not sustainable. The best thing for artists to do is to deal with sites that people actually go to in search of new music. Sites like Youtube. I would say Soundcloud but Soundcloud has the same problem Reverbnation has. They are both incestual web properties so you will only find other musicians on there for the most part. Major artists have listeners/plays/likes on their Soundcloud because their songs get posted on sites that people go to for new music and that is counted by Soundcloud. But the audience just isn't there for that. And a publicist does much more than just send out a press release. In my opinion publicist is the most important person outside of the actual band, musician, artist.
Why Current Facebook Changes Are Bad News For DIY and Indie Musicians
We've been through phases of Facebook reducing the reach of one's fan page and both pro music marketers and industry watchers like myself have focused on the combined strategy of not putting all one's eggs in one basket while still finding ways to improve the likelihood of fan page posts appear...
Soundcloud needs more creative tools. The site is lacking in so many areas where it shouldn't be. When these are the most creative ideas based on what can be accomplished through the sites features, there is a problem.
SoundCloud Names Its Best Marketing Campaigns Of 2013
By SoundCloud's music content relations manager, David Adams. He selected campaigns from Of Montreal, Big Sean, Little Mix and A$AP Rocky to form Soundcloud's "Best SoundCloud campaigns of 2013" list. Over the past year we’ve covered a wide range of creative campaigns using SoundCloud, from e...
Sounds like a face saving story.
YouTube Deletes Billions Of Fake Views
By Eliot Van Buskirk of Evolver.fm. People on the internet are noticing that YouTube deleted billions of fake views from YouTube, after someone – some say artists, labels, or their affiliates — intentionally faked in order to get paid in a more Gangnam-like style, and climb the charts. The thi...
Not too sure Facebook is worth it for anyone who has to nickle and dime their marketing budget. And even if I had a billion dollar budget I would just spend it on tv and radio which will organically make its way back to Facebook. Ppl hardly talk about things discovered on Facebook unless they also see it on television anyway.
Leaked Facebook Document Reveals Free Marketing Will Soon Be Thing Of The Past
An internal Facebook memo points to a future where the distribution of unpaid posts on the social network "decline over time" in favor of messages from advertisers. Several music marketers tell Hypebot that, over the last year, the reach of their posts on Facebook has gradually grown smaller, n...
I'm not surprised at all, seeing that Myspace is trying their hardest to build the site back up and people are coming but not returning. This is why there are so many unique visitors.
Is MySpace Traffic Growing Again?
MySpace has been undergoing a constant makeover for more than a year. A new design got rave reviews, but is traffic growing, particularly compared to a year ago? Compete, which measures unique visitors from the US only, says it is: In fact, according to Compete, MySpace unique visitors are up...
You usually get an invite from Youtube once you go over a certain amount of views or subscribers I believe. That's how it happened for me.
YouTube Adds Topspin, Songkick Powered Band Merch, Ticket & Download Stores
(UPDATE 2) Over the weekend, YouTube added Merch Store, a new feature that can be added to YouTube partner channels to offer direct to fan sale of merchandise, digital downloads, concert tickets and more. Powering the new feature at launch are Topspin for merchandise and concert tickets, Songki...
Best strategy, but what happens when your own network turns into oblivion like Myspace? Keeping people engaged is the trick, regardless of it is through yout platform or another.
Ryan Leslie Goes Direct To Fans: Building Community, Bypassing iTunes
Musician and producer Ryan Leslie took a break from studio work to fill me in on his direct to fan approach that features personal communication and a private fan network. Building to the release of "Black Mozart" later this month, Leslie is combining web tools and mobile communication to bypa...
I'd have to agree with Gaga on this one.
Lady Gaga: Only "Fans And Music Scholars" Are Worth Listening To
"Dont focus on ANY blogger criticism." tweeted Lady Gaga. "I have been a producer/songwriter/musician for over 10 years. Trust the artist bloggers are not critics." "The fans + music scholars are the best critics because they know the artist intimately" she continued. "#STOPHarassingTheArti...
I can't wait to try the Direct 2 fan marketing. I only have about 1300 subscribers so time to focus on building my subscribers.
YouTube Adds D2F Marketing, Live Streams and Other Options To Most Channels
YouTube is making it easier to market your video channel and to access features like live streaming. New options include embeddable channel subscription buttons for your own site and an analytics feature for identifying and tracking Top Fans. In addition, they announced the expansion of live s...
This is good, im going to try this but i wish there was an option for people to pay with credit card instead ofmpaypal.
Jack Conte Of Pomplamoose Tries Bundle Dragon For DIY Digital Bundles
Bundles of music and merch and of all-digital content have shown that there are many alternatives to simply throwing in the towel, giving everything away for free and hoping for the best on the road. With a growing number of outlets for creating and selling your own bundles, you're increasingl...
Selling music shouldn't necessarily stops unless it is getting in the way of people listening to it. Many unknown artists give the music away free to get people to hear them. The problem still lies in the fact that even free people don't want to hear it. Price isn't the deterring factor, it's usually is that artist even interesting enough to warrant a click or more. I say sell the music let people know that it holds at least the value of a McDonalds bs cheeseburger....
Why Telling Artists To Stop Selling Music & Just Make Money Through Live Shows Is Ridiculous
Giving away all your music for free and trying to make your living via other revenue streams can be a valid approach. Except that I don't know of any musicians actually doing that. The ones who do make all their music available for free are also selling it and some are doing just fine without ...
In my opinion 15% is way to high for the services they provide.
Bandcamp Upgrades Ticketing Features
Direct to fan tech provider Bandcamp has just made two significant improvements to how tickets are listed on the site. Users can now set the shipping for a ticket to be will-call/door list. That also automatically updates the fan-facing language on site pages and receipts. Bandcamp now also g...
This is interesting, I wouldn't necessarily want this represent my music or me as an artist. But the idea of sex selling isn't new. Don't think Vine deserves any credit here. This could've been done on any video sharing site.
7 Second 'Twerk Team' Vine Video Delivers 750% Sales Increase To Year Old Song
It's easy to dismiss Vine as just another fad, and it may be, But this month Vine delivered viral hit status and real sales to Hip-hop group FiNaTTicZ’s song "Don’t Drop That Thun Thun" which had been released in April 2012. On July 9th some bikini clad and dancing fans posted a 7 second vid...
Nice
Sellbox: Sell Downloads On Social Media Direct From Google Drive And Dropbox
Start up Sailbox allows users to sell downloads and other digital files direct from cloud drives D Dropbox and Google Drive. The service appears simple to use: select a file from a registered cloud account, name the price, and get a short link to market to fans via social media or on a site. A...
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