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Josh Gordon
Media Sales Guru
Recent Activity
Linkinar
Posted Jun 9, 2013 at Linkinar
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Mar 15, 2010
Thank you Kaili, we can all use a little positvie web therapy these days!
Josh
Recession fighter promo letter
During the 2002 ad recession I was selling advertising when I wrote and sent out the following letter. It showed how advertisers who maintain exposure during the slow times move ahead of competitors who don't. It is based on the true story of how Kellogg's moved ahead of Post cereals. Here ...
Thank you for the kind words. Feel free to link to this blog post, and you can subscibe to my newsletter as well at www.SmartermediaSales.com.
Social media, coming as the primary tool of customer engagement
The study I did for Social Media Today, “The Coming Change in Social Media Business Applications” was the first study to document the trend where social media grows from its current use as a general communications tool used for public relations and marketing into a primary tool of customer en...
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