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Thanks for a very interesting post. I'm currently reading John Jantsch's book The Referral Engine. One thing he stresses in that book is what he calls convergence strategies. What he means by that, in short, is combining on-line and off-line marketing efforts to enhance the effectiveness. Similar to what your suggesting. Also if you want to add more names to your list, the folks over at Copyblogger are pretty good at cross-pollinating - and inventing new names to the things they come up with. Check out Third Tribe Marketing and Authority Rules (Authority Marketing).
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May 8, 2011