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+1 with what Dbullard says. Ours is the Web site of a medium-sized daily and obits, blotter items and the local university sports coverage are the backbone of our site (not necessarily in that order). That LancasterOnline idn't NYT or WaPo is *precisely* the point. While our site gets its share of Web crawlers, we could post that the BP well was spouting bubble gum and there'd be nary a ripple, but if a day's worth of obits doesn't get posted, we hear about it. Having said all that, it doesn't mean the LancasterOnline projections are any more on target, but I don't think that for a community paper, starting with obits is that crazy.
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Jul 13, 2010