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Jackie Huba
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Trevor,
Thanks for the kind words about our book : )
I'm *guessing* that Coca-Cola would not be as dismissive today as they were back then. But we have not seen alot of external evidence that they understand or participate in what's going on online. Even their director of digital has updated his Twitter account in almost 2 months :) http://twitter.com/adamcb
Commented Mar 26, 2009 on FLASHBACK 2006: When Mentos 'Got It' & Coke Didn't. What Would the Story be Today? at PR Warrior Blog has moved
FLASHBACK 2006: When Mentos 'Got It' & Coke Didn't. What Would the Story be Today?
I've just finished re-reading Ben McConnell and Jackie Huba's excellent book Citizen Marketers. In it they provide a snapshot of the Diet Coke/Mentos video experiment that went on to become a massive hit on Revver and YouTube (see below). You may remember it - two guys in white smocks - one a ...
Thanks for the mention! And the feedback : )
Commented Jan 2, 2008 on 366 Days of Word of Mouth Blogs: January's All-Stars at Buzz Canuck
366 Days of Word of Mouth Blogs: January's All-Stars
A common refrain I hear, particularly from newly enthusiastic fans of word of mouth, is "where do I go for inspiration?" So I thought this year, I would pull together a roll call of the best 366 sources of word of mouth inspiration (remember, leap year this year) covering off the full range o...
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