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Jim Alexander
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As long as the client is willing to own the consequences of engagement by proxy I don't think the identity of the content authors need be an issue.
I don't expect UPS or FedEx to identify their seasonal temps, as such, when they deliver my holiday packages. I (as I suspect, their respective employers do) expect them to comport themselves as competent and capable representatives of the hiring firm.
Whether the authors catch a salary + 401K for the client or work on the cum for the consultants take matters little. At the end of the day, if the purpose is served it is irrelevant who dished it up.
Commented Jan 7, 2010 on Agency Transparency On Client Social Media Channels at PR Communications
Agency Transparency On Client Social Media Channels
Toby Bloomberg and I are collaborating on a post about the transparency of content writing and social media engagement for client social media channels. Bloggers have long discussed the importance of transparency when writing content on a blog. With the growth in adoption of social media marketi...
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Jan 7, 2010
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