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Jurgen, are you familiar with the Results Only Work Environment (ROWE) concept? It's about treating employees as adults, and not children who need to be "managed". The creators of the concept, Cali Ressler and Jody Thompson, have written a book, "Why Work Sucks and How to Fix It" that I think you'd like.
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I don't know if I call this newsjacking, but someone has in real-time created a YouTube parody
Toggle Commented Nov 22, 2011 on Qantas Airways Twitter #fail at Web Ink Now
David, what tool(s) are you using to create these interactive books on either the iPad or Kindle Fire?
Toggle Commented Nov 12, 2011 on The transformation of books at Web Ink Now
Scott, great presentation; I watched it all the way through. I have a question that I didn't see addressed in the Q&A session. Where would you put the function of Product liaison and feedback? I didn't see it listed within your 5 missions of the marketing technologist, but it seems important. If you're going to address the entire CX, surely the product is an important part. I've found in my own practice that agile marketing works best when management and the development teams are practicing lean methodologies and agile development. If I'm listening closely to the ZMOT, surely some of the "feedback" I hear needs to be addressed in the product. And quickly, not a year or more from now. Have you read Baked In by Alex Bogusky and John Winsor? Perhaps it is because most of my practice is with software startups, but I see marketers needing to integrate with and work with the product development teams as even more important than integrating with and working with IT. I've also seen a number of occasions when marketing contributed to the CX in ways that could have been done by the product team (examples: Flip Camera's marketing agency created the sharing site for users to share videos; a marketing team created the wizard that read the Novell user database and populated Active Directory) Love to hear your thoughts.
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Nov 2, 2011