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I think as long as we are talking about individual companies trying to solve this problem, it's always going to end up as a race to have more users, just like the very old AOL, Prodigy, CompuServe days. As email standards changed how we communicate before, a Social Network or even OpenGraph standard could change how we share. For example, FOAF sort of already provides a format for Friend list that can be shared. A second thought: Google Wave could have actually been a very good tool for this. It had most of the prerequisites. It was just incomprehensible to the average user, even technical ones. Some sites are interesting like The Fridge, but unless a large number of the smaller social networks develop ways to interconnect I don't think they can attract users en masse. Who wants to have to check into 3 or 4 of them.
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Nov 1, 2010