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Jim Cronin
Paradise, CA
Recent Activity
After four and a half years we have finally made the BIG move. Come see us at our new location: I had been dreading this for 3 years, but now it is over. I've often been asked what the biggest mistake I made as a blogger has been. The answer is simple. I made the mistake of using the TypePad platform for my blogging instead of WordPress. At the beginning, I understood very little about the differences between the two platforms, and simply flipped a coin (I literally flipped a coin to decide). This turned out to be a real challenge for me as I began to use blogging to showcase an expertise and to grow an audience interested in our message. TypePad is incredibly limited, and frustratingly so. In fact, in part, I blame the use of TP for my loss of fervor in blogging. The site I... Continue reading
Posted Dec 12, 2010 at The Real Estate Tomato
I have been asked so many times, that I decided it was time for a post to clear things up. We are in the process of launching a brand new blog for the Real Estate Tomato, over at our main website: I am happy to say that we will finally be free of this incredibly limited TypePad account. The new blog is not live yet, so no need to rush over the and look for it. I will make a formal announcement here in the next couple of weeks. It has been a monumental task, moving the site, given the amount of content we have here on this blog. The savvy might ask, "why not just import the data and turn it on?" I wish it could have been that easy. But instead, I've decided to make it incredibly difficulty on myself. Because the site is at a new... Continue reading
Posted Oct 5, 2010 at The Real Estate Tomato
Jim Cronin is now following Hart Brachen
Apr 29, 2010
It is finally here! We are so excited. We’ve launched Tomato University (beta): “Technology Education For The Real Estate Industry” The success of our first three Virtual BarCamp events made two things very clear: 1. There is an overwhelming interest in learning how to use technology to improve one’s real estate career. 2. Participating from the comfort of your home or office is a hugely popular alternative to learning in person. Please Note: If you were a participant in any of our Virtual BarCamp events, then you are instantly a member of the University. You will have received an email notification of your membership… and if you haven’t, simply login and request a reset of your password. Our mission with Tomato University is to scale back a bit on the intensity of the VREBC experience, and give everyone an opportunity to learn in a much more relaxed and engaging environment.... Continue reading
Posted Apr 20, 2010 at The Real Estate Tomato
On nearly every call with a real estate blogger looking for advice, I end up having them consider both of the following. Everything else is at best tertiary to these concerns and can probably be satisfied by simply keeping these primary items in mind. 1. Why Are Your Visitors On Your Website? What brought them there, and what are they expecting? Did they do a search on Google and find an article that you wrote? Did they click from a link in your email signature? Was it a Tweet? a Facebook status update? a YouTube video? Did you tell them to go there? Did someone or something else? You need to consider the reason and the context of every actual and potential visit. This understanding will help you determine the 2 most important things about your online marketing strategy. a. Am I reaching my Target Audience? b. Are my visitors... Continue reading
Posted Apr 1, 2010 at The Real Estate Tomato
Before you read any further, block out your entire day on Tuesday, April 6th to attend this incredible event. If you already have plans, cancel them. You do not want to miss this. Announcing the 3rd edition of Virtual BarCamp. What is a Virtual BarCamp? On Tuesday, April 6th, 2010, we will be live with 28 amazing presentations. New speakers New topics New knowledge and a major announcement. The format will be the same as past Virtual BarCamps where each presentation is 45 minutes in length with a 15 minute intermission in between. There will be 4 simultaneous webinar rooms, hosting 7 speakers each throughout the day. If you have registered for past Virtual BarCamps, you should not need to re-register. Once registered for any VREBC event, you are considered part of the VREBC family, and will receive the event details (roster, schedule of presentations and access links/codes) as we... Continue reading
Posted Mar 19, 2010 at The Real Estate Tomato
Jim Cronin is now following The Typepad Team
Mar 15, 2010
I sat here making an effort to finish writing an article covering the 2 most crucial things to consider about your website when I was derailed by the topic below. The following is based on a phone rant that I have let loose so many times that I’m starting to feel myself on auto-pilot, almost thinking about something else, as I explain the basic formula to guaranteed blogging success. It struck me that I need to write this down before I mistakenly consider it to be no longer relevant. The fact is that it couldn’t be more relevant for new and struggling real estate bloggers. I am adding this article to the Pre Class Homework that all of our new clients will receive, for it is the foundation of their path to blogging reward. 1. Define Your Target Audience/Ideal Reader In a past article I wrote this: Your knee-jerk first... Continue reading
Posted Mar 11, 2010 at The Real Estate Tomato
Today’s offering is a guest post from Tomato client and real estate blogging guru, Ben Roberts of Exit Pro Realty and Thanks for the effort, Ben! — Readers of The Real Estate Tomato come in one of three flavors... They've got a RET blog and are always reading and improving their skills. They don't have a RET blog and are considering making the investment in their online presence. They stumble upon the Tomato and are in awe of the fresh ideas within these juicy posts... leading them inevitably to numbers 2 or 1. I can say this of course, because I'm a guest contributor. Regardless of who you are or what you want to glean from this blog, you come for information. How can I bump up my internet presence? What should I do to differentiate myself from others in my market? How can I convert more website visitors... Continue reading
Posted Feb 2, 2010 at The Real Estate Tomato
I believe I have developed TMJ. For the last month I have had frequent headaches and a persistent clicking in my right ear. The sensation varies from an annoying pop to a painful snap. I have been doing light research on the issue since it began, and am now really ready to find remedy. What does this have to do with Real Estate Blogging? Other than the fact that I can't be the only blogger out there suffering from TMJ and any solution I find will be much appreciated, I'm sure... the following post is a documentation of how I used the internet for research, found a potential solution, and yet the source failed to engage me as a reader/subscriber/potential-client. The mistake: Although I did find useful information on relief of TMJ, it was at the most critical moment that he failed to engage me. This mistake can be applied... Continue reading
Posted Jan 11, 2010 at The Real Estate Tomato
We're Back! Introducing the 2nd Edition of Virtual Real Estate BarCamp. Our first event was such a success, we decided to parlay the momentum into the launch of another. January 4th - 9am until 4pm PST 9 Hours, 28 Incredible Speakers, 1000s of Attendees! It's Free! What Is Virtual BarCamp? How Do I Register? Who Is Speaking (To be determined) How Can I Sponsor? In an effort to always improve, we have made some changes to the event format: There will be 4 Webinar Rooms (previously there were just 3 rooms). Presentations will be 45 minutes in length (previously they were 30 mins). Total number of Speakers: 28 (we had 27 last event). Each Webinar Room will have its own accompanying Live Chat Room (previously there was just one). Session Topics will be chosen by our Registered Attendees (last time it was first come first serve). Session Presenters will be... Continue reading
Posted Dec 9, 2009 at The Real Estate Tomato
Beth Butler, former Broker for EWM Realtors in Miami, FL wants to get into the head of real estate brokers around the country. She wants to share her expertise in managing an incredibly successful real estate company blogsite with those that need to see the light. The playing field has changed, and many need a coach. Beth is that Coach. Real Estate Brokerage Websites - I Don’t Think We Are In Kansas Anymore By Beth Butler Just like in the Wizard of Oz, when Dorothy tiptoes out of her house to find she is in an altogether different place than she left, so it is with the real estate brokerage business post market meltdown. As brokers gently lift their collective heads from dealing with the drudgery of the down market, the view out the window is not the same as it was. The business is forever changed. Budget cutbacks wielded... Continue reading
Posted Dec 8, 2009 at The Real Estate Tomato
For the entire month of December I will be writing articles as contributions to what I call the Rewrite Project. Instead of writing on new topics, I am going to be digging through the advice archives and rewriting the "oldies but goodies". Why? Why not? But it is also an exercise to show you that you can never step in the same river twice, and finding relevant blog content to publish is as easy as looking in the rear-view mirror. The next article in my series of rewrites is the dismantling and recreation of “New To Business Blogs? The 6 Steps To Getting Started”. The irony of that article is that I had been blogging for less than 3 months, and here I was the expert. For some time now, I have been wanting to add emphasis to the points in this post, so here goes. The logic of this... Continue reading
Posted Dec 3, 2009 at The Real Estate Tomato
Jim Cronin has shared their blog The Real Estate Tomato
Dec 2, 2009