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John Caddell
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There were lots of great books this year. Some that won't make my top 5, but are still worthy, include: The Innovator's Guide to Growth - Anthony et al Greater Good - Quelch and Jocz Marketing Metaphoria - Zaltman The Breakthrough Company - McFarland Big Think Strategy - Schmitt (I'll post on my top 5 next month... Groundswell may be on it!) I did read "The Back of the Napkin," and, while it dealt with an important subject--the importance of visual thinking--it didn't make my list. regards, John
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