Water. Its refreshing and yet precious. In 2009, I stood on the border of Israel and Syria and realized that it could end a war and create peace. Today it is what is desperately needed in California to save our fragile source of fresh produce in the Unites States. So often we take for granted or forget how much water... Continue reading

Being an Activist, Artist and Feminist landed me on TheWrap's Power Women Breakfast. Sitting amongst some of our most influential women in entertainment, media, technology and finance renewed my belief in the our ability to come together to promote the change we wish to see in the world. The discussion spanned many of the trends in the constantly shifting media... Continue reading

As we contemplate how to manage a tsunami of data, wearable devices are rendering technology invisible. Smaller, faster computers and microchips, tracking and measuring metrics in real-time are revolutionizing how we connect with the world. Continue reading

Designing for magical moments of truth has never been more important with the rapid rate of growth of the internet of things. Radically simple design is what makes enchanting experiences. Continue reading

Five Things You Should Experience This Week: 1.5.2015 Continue reading

Calling all former Second lifers! Interested in a third life? Linden Lab, the creator of Second Life, is preparing a second edition of the virtual reality world. It’s being built form the ground up, with 40-50 new employees. A beta version is expected in 2015, with the full release in 2016, alongside potential Oculus Rift integration. Source: Next Web Continue reading

Business Insider Intelligence has produced a report about Snapchat, with some pretty impressive figures. The app has 82 million monthly active users globally, as of May 2014, of whom the majority are female. 70% are aged between 13 and 25, and two-fifths of 18-year-olds claim to use Snapchat ‘multiple times daily’. Source: http://www.businessinsider.com/a-primer-on-snapchat-and-its-demographics-2014-6 Continue reading

Sensors, Wearable tech, and personal eco-systems are all the rage, but the craze goes beyond connected eyewear such as Google Glass and smart timepieces such as Apple's rumored iWatch. Wearable technology is an undeniable trend and brands like Nike, Apple, Samsung and Google are all bringing out products to satisfy consumers growing awareness and demand for new products. Much has... Continue reading

Investment banker Terence Kawaja, founder and CEO of LUMA Partners, is a big-time player in the advertising technology field. His advisory firm, LUMA Partners, has worked to help companies like Google and Yahoo make multimillion-dollar acquisitions, and his industry knowledge makes him one of the tech world's most respected minds. Kawaja has built this presentation after talking to people in... Continue reading

Business ideas from the least expected players will disrupt your brand faster than advertising can save it. The proof is clear no matter what industry you are in: AirBnB books more rooms that the W Hotels ZipCar has more daily engagement than Hertz For each of these brands they have challenged common conventions and made the marketing shift from, 360... Continue reading

Kentucky Fried Chicken has been running the TV ad below in the build up to Christmas. They’ve now released a second version with the winner selected through a Twitter competition. Dubbed #UniteThisXmas, fans were asked to tweet about a conflict they want to resolve – the winner, Alpa Patel, appeared in a special version of the spot during the X-Factor. Continue reading

One of the more rewarding experiences I recently had was sharing my brand building methodology with a group of woman leading the next generation of start ups at the Woman's Defense League. Q: How do you begin building a brand that people will care about? A: First and foremost its about understanding what a brand is, who it is for... Continue reading

Instagram is holding a mystery press event. In advance of the the event, the company sent out physical Instagram images printed on canvas. Instagram co-founder and CEO Kevin Systrom will be in attendance, which means the announcement should be big. Live Blogging: Instagram launches Instagram Direct, lets you share photos and videos privately with friends. Rise of the private network?... Continue reading

Creativity, fun and design are at the heart of the Target brand. Target Creative, the company’s in-house team, features a diverse group of art directors, designers, writers and producers who serve as brand experts. After launching a Vine account in July, the Target Creative team was inspired to create shareable content and compelling storytelling via this new six-second looping video... Continue reading

One of the biggest challenges for alcohol brands is how they connect with an age-appropriate audience. To address this on Twitter, They have rolled out an improvement to the age-gating experience on Twitter.com, iOS, and Android devices. Here’s how it works: Brands like Bud Light, Jim Beam, Knob Creek,Heineken, and Bacardi, have integrated the tool into their overall Twitter ad... Continue reading

Budweiser has released its Christmas campaign, with a Twitter-powered knitting machine named Knitbot. The knitbot is fitted with a chip that responds to mentions of #jumpers4des. The more mentions - the more jumpers. Once Knitbot’s finished, fans can visit the Budweiser Facebook page for the chance to win a piece of its handiwork. [Via The Drum] Continue reading

There is nothing more magical than watching the holidays come to life up and down 5th and Madison Avenues. Barneys has turned their art form into a bit of magical content. The Making of a New York Holiday from Barneys The Window on Vimeo. Continue reading

Swissted is an ongoing project by graphic designer mike joyce. Drawing from his love of punk rock and swiss modernism, two movements that have (almost) nothing to do with one another, mike has redesigned vintage punk, hardcore, new wave, and indie rock show flyers into international typographic style posters. Check it out: http://www.swissted.com Continue reading

Who has not every just been mezomorzed by a flight path? This digital billboard taps into that wonder of flight. Continue reading

Foot Locker just created one of the greatest sports commercials of all time. The “Week of Greatness” campaign featuring several athletes and other sports icons, is one of the best sports retailer spots I have seen in a while. Continue reading

These Yummy Ads are a lovely approach to an all-type campaign. This is so much better than another instagram photo of their food - it is cleverly disruptive. Continue reading

“Should I go Hybrid or Native?” It’s a question that’s being asked more and more frequently by both experienced and inexperienced mobile developers. What’s decided will have a significant effect on your budgets, capabilities, and the overall reach of your mobile applications. This great whitepaper provides direction before deciding on a path forward. Proper education and a better understanding of... Continue reading

Wonder is what SAT prep should look like. Studying for the SAT is normally just plain boring. Wonder changes that. It makes SAT prep effortless and enjoyable using game-based learning, addictive mechanics, and cutting edge personalization algorithms. Check it out at: http://wonderbeta.com/ [via wonderbeta.com & the beta list] Continue reading

Let the festivus begin! Coca-Cola has unveiled a microsite that lets you generate your own ugly Christmas sweater—as a final touch to complete the year-end holidays. The ‘Coke Zero Ugly Sweater Generator’ lets users mix and match colors, graphics and patterns to make their very own tacky winter wear. Users can choose from Christmas trees and Santa’s head, to reindeer,... Continue reading

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