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John Cass
Boston, MA
Recent Activity
Agile Blows Past Non-Rational Marketing Decisions
I was recalling a situation recently where a colleague wondered why a marketer wasn't making rational marketing decisions. While I sympathized with the colleague, I think I understood that the... Continue reading
Posted May 27, 2021 at PR Communications
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Does Digital Transformation Marketing Work, Or Should I Use Marketing Ops?
How many times have you developed a marketing strategy for your brand, or a client, and it wasn't implemented correctly because of marketing organization, either Martech optimization, or resources required... Continue reading
Posted Apr 19, 2021 at PR Communications
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Help Stakeholders Understand Marketing with Agile Marketing
Chatting today with a colleague in the Agile Marketing community. Marketing as a profession suffers from a lot of stakeholders who think they know how to practice marketing. It is... Continue reading
Posted Jul 17, 2020 at PR Communications
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PeaceHealth ER Doctor PR Story
PeaceHealth's removal of Dr. Lin is likely to be one of the first corporate PR disasters of the Covid 19 outbreak here in the United States. Not least because everyone... Continue reading
Posted Mar 28, 2020 at PR Communications
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Agile Marketing Gives Marketers A Strategy For Staying Focused
Samuel Scott wrote 'Agile marketing’ is a crutch for those who do not have a real strategy' where he takes agile marketers to task for borrowing agile from developers, and... Continue reading
Posted Aug 4, 2018 at PR Communications
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New England To Northern England Trade Mission
Checking LinkedIn recently, I found a few posts by Darlene Hollywood of Hollywood Agency on her trip to Northern England with the British American Business Council of New England here... Continue reading
Posted Oct 19, 2017 at PR Communications
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Yes, its important to watch the changes that happen with google.
Commented Dec 23, 2016 on Why Google Is Improving Content Marketing! at PR Communications
Why Google Is Improving Content Marketing!
Chad Pollitt wrote a post suggesting that Google is the reason we have a huge volume of content in the industry. I'm confused by Chad's statement that Google ruined Content Marketing. (links here http://relevance.com/how-google-ruined-content-marketing/ and here http://www.socialmediatoday.com/...
If you are posting a reply on twitter, and just post a link, I still think some back up conversation is valid. Though I will concede its tougher because of the space requirements. But on blog, where you do have space to post content I think you do have to post the background.
Commented Dec 23, 2016 on Is Posting A Link Online A Conversation? at PR Communications
Is Posting A Link Online A Conversation?
Running a community seems a lot tougher today than it did just a few years ago. Our smartphones enable us to know what's happening, and stay in touch. We are more connected than ever. And for longer during the day. While the proliferation of communities means we have less time to cover more t...
It's all in the eye of the beholder. I think a single link without explanation isn't a conversation. But having the courtesy to post content in the same place means people will not have to travel to another site to see the content.
Commented Dec 23, 2016 on Is Posting A Link Online A Conversation? at PR Communications
Is Posting A Link Online A Conversation?
Running a community seems a lot tougher today than it did just a few years ago. Our smartphones enable us to know what's happening, and stay in touch. We are more connected than ever. And for longer during the day. While the proliferation of communities means we have less time to cover more t...
Should Your Non-Profit Take Up That Offer Of A Discount For Your Members?
As a leader in several professional and member non-profits over the years, American Marketing Association, Boston Agile Marketing etc. I've received several unsolicited emails from companies about asking help to... Continue reading
Posted Oct 28, 2016 at PR Communications
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Marketing Project Management Vendor Questions
One of the frequent questions I’m always asked regarding agile marketing is what tools are available to manage agile marketing. Beyond a Kanban board, excel and Google Spreadsheet. There are... Continue reading
Posted Oct 17, 2016 at PR Communications
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Is Posting A Link Online A Conversation?
Running a community seems a lot tougher today than it did just a few years ago. Our smartphones enable us to know what's happening, and stay in touch. We are... Continue reading
Posted Oct 17, 2016 at PR Communications
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3
Why Google Is Improving Content Marketing!
Chad Pollitt wrote a post suggesting that Google is the reason we have a huge volume of content in the industry. I'm confused by Chad's statement that Google ruined Content... Continue reading
Posted Oct 1, 2016 at PR Communications
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Customer Voice Marketing At Forrester Research
Posted Sep 28, 2016 at PR Communications
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Project: Masters In Marketing Graduates Using Agile Marketing
At a recent Boston Agile Marketing I spoke with one of the speakers about how to spread the word so other marketers can gain similar benefits from using agile marketing.... Continue reading
Posted Sep 21, 2016 at PR Communications
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WorkFront's Agile Marketing Project Management Tool
WorkFront is a comprehensive solution for agile marketing project marketing. Formerly known as AtTask, the solution provide marketers with project management either by waterfall method or agile. Check out some... Continue reading
Posted Aug 19, 2016 at PR Communications
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Remember Your Customer Personas
Posted Jul 29, 2015 at PR Communications
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Boston MarTech Meet-up
Posted Jul 9, 2015 at PR Communications
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A Passion For Agile Marketing
Posted Jun 22, 2015 at PR Communications
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Extreme Testing With Mark Harnett
Posted Jun 10, 2015 at PR Communications
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Agile For One With Nicholas Scalice
Posted May 26, 2015 at PR Communications
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New Marketing Terms In The Digital Transformation Camp
This is going to be an ongoing post about the growth in terms related the New Marketing. I think I can say marketing is changing sufficiently that it is new.... Continue reading
Posted May 22, 2015 at PR Communications
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David Mathison on Chief Digital Officers
Posted May 20, 2015 at PR Communications
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Managing Large Marketing Teams With Agile
At ProductCamp recently in my panel discussion on digital transformation both the audience and panel members discussed the topic of how to manage larger teams with agile processes. I asked... Continue reading
Posted May 12, 2015 at PR Communications
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Marketers Give A Hand To Product Management On Content
Product management professionals talk about their product, they write collateral about the product when marketing. Whereas the drum beat for marketers has been, "stop talking about yourself and talk about... Continue reading
Posted May 2, 2015 at PR Communications
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