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John Cass
Boston, MA
Recent Activity
I was recalling a situation recently where a colleague wondered why a marketer wasn't making rational marketing decisions. While I sympathized with the colleague, I think I understood that the... Continue reading
Posted May 27, 2021 at PR Communications
How many times have you developed a marketing strategy for your brand, or a client, and it wasn't implemented correctly because of marketing organization, either Martech optimization, or resources required... Continue reading
Posted Apr 19, 2021 at PR Communications
Chatting today with a colleague in the Agile Marketing community. Marketing as a profession suffers from a lot of stakeholders who think they know how to practice marketing. It is... Continue reading
Posted Jul 17, 2020 at PR Communications
PeaceHealth's removal of Dr. Lin is likely to be one of the first corporate PR disasters of the Covid 19 outbreak here in the United States. Not least because everyone... Continue reading
Posted Mar 28, 2020 at PR Communications
Samuel Scott wrote 'Agile marketing’ is a crutch for those who do not have a real strategy' where he takes agile marketers to task for borrowing agile from developers, and... Continue reading
Posted Aug 4, 2018 at PR Communications
Checking LinkedIn recently, I found a few posts by Darlene Hollywood of Hollywood Agency on her trip to Northern England with the British American Business Council of New England here... Continue reading
Posted Oct 19, 2017 at PR Communications
Yes, its important to watch the changes that happen with google.
1 reply
If you are posting a reply on twitter, and just post a link, I still think some back up conversation is valid. Though I will concede its tougher because of the space requirements. But on blog, where you do have space to post content I think you do have to post the background.
1 reply
It's all in the eye of the beholder. I think a single link without explanation isn't a conversation. But having the courtesy to post content in the same place means people will not have to travel to another site to see the content.
1 reply
As a leader in several professional and member non-profits over the years, American Marketing Association, Boston Agile Marketing etc. I've received several unsolicited emails from companies about asking help to... Continue reading
Posted Oct 28, 2016 at PR Communications
One of the frequent questions I’m always asked regarding agile marketing is what tools are available to manage agile marketing. Beyond a Kanban board, excel and Google Spreadsheet. There are... Continue reading
Posted Oct 17, 2016 at PR Communications
Running a community seems a lot tougher today than it did just a few years ago. Our smartphones enable us to know what's happening, and stay in touch. We are... Continue reading
Posted Oct 17, 2016 at PR Communications
Chad Pollitt wrote a post suggesting that Google is the reason we have a huge volume of content in the industry. I'm confused by Chad's statement that Google ruined Content... Continue reading
Posted Oct 1, 2016 at PR Communications
I’m ex-Forrester Research, during my time there I was in Online Community Management in the Marketing department. My time overlapped Charlene Li leaving to found The Altimeter Group, and Jeremiah... Continue reading
Posted Sep 28, 2016 at PR Communications
At a recent Boston Agile Marketing I spoke with one of the speakers about how to spread the word so other marketers can gain similar benefits from using agile marketing.... Continue reading
Posted Sep 21, 2016 at PR Communications
WorkFront is a comprehensive solution for agile marketing project marketing. Formerly known as AtTask, the solution provide marketers with project management either by waterfall method or agile. Check out some... Continue reading
Posted Aug 19, 2016 at PR Communications
Jeff Julian from Aji Software gave a presentation on content marketing and agile marketing at the Boston Agile Marketing Meet up tonight in Woburn, MA. Jeff's background is programming. He... Continue reading
Posted Jul 29, 2015 at PR Communications
Tonight I attended the 3rd Boston Marketing Technology (martech) meet-up group in Cambridge at Microsoft's NERD center, in the common room. I think about 75+ people attended the event. Rick... Continue reading
Posted Jul 9, 2015 at PR Communications
Gary DeAsi from Smartbear Software did a great job with his presentation on content and customer experiences at the Boston Agile Marketing Meet-up last week. After his session, he was... Continue reading
Posted Jun 22, 2015 at PR Communications
In the last San Francisco Agile Marketing Meetup Mark gave a presentation, “Extreme testing: Massive conversion rate improvements without going bankrupt” . Mark gave an example of testing different prices... Continue reading
Posted Jun 10, 2015 at PR Communications
Interview with Nicholas Scalice on agile marketing Continue reading
Posted May 26, 2015 at PR Communications
This is going to be an ongoing post about the growth in terms related the New Marketing. I think I can say marketing is changing sufficiently that it is new.... Continue reading
Posted May 22, 2015 at PR Communications
David Mathison, Founder of the CDO Club describes chief digital officers to John Cass Continue reading
Posted May 20, 2015 at PR Communications
At ProductCamp recently in my panel discussion on digital transformation both the audience and panel members discussed the topic of how to manage larger teams with agile processes. I asked... Continue reading
Posted May 12, 2015 at PR Communications
Product management professionals talk about their product, they write collateral about the product when marketing. Whereas the drum beat for marketers has been, "stop talking about yourself and talk about... Continue reading
Posted May 2, 2015 at PR Communications