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John Drake
Campaign Planning: marketing, advertising, creativity and media.
Interests: marketing, advertising, creativity, media, design
Recent Activity
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It's a Black Swan event. In such events there are things we React To and things we Realize. The React To things are the immediate, short-term areas that an organization needs to do to match consumer need. The Realize areas... Continue reading
Posted Mar 27, 2020 at John Drake
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Up to 90 percent of a consumer's initial judgment of a product is based on color*. Considering this, and how color increases brand recognition by 80 percent, it's worth it for companies to greatly consider their colors. At the agency... Continue reading
Posted Jan 13, 2020 at John Drake
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“Empty your mind. Be formless, shapeless, like water. “Now, you put water into a cup, it becomes the cup. You put water into a bottle, it becomes the bottle. You put it in a teapot, it becomes the teapot. Now,... Continue reading
Posted Jan 2, 2020 at John Drake
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Updated notes on real estate and new home construction trends & stats. I. Overall In 2020 -Home sales to rise 2.9% to 5.5 million units. -Home prices to rise 3.8%. Demand will continue to exceed supply. -Ave. rate for 30-year... Continue reading
Posted Dec 22, 2019 at John Drake
And some additional context here. Continue reading
Posted Jan 3, 2019 at John Drake
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A funny one from Only Dead Fish's weekly email. Continue reading
Posted Nov 16, 2018 at John Drake
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Picked this up looking across #4AsSTRATFEST. A good brief should allow for fruitful conversation by all involved. Think the categories are something like: The Common Goal/Aim, Insight (?), Conceptual Idea, Measurement. Or something similar. Anyway, Jung von Matt does good... Continue reading
Posted Oct 11, 2018 at John Drake
Every time I hear “The Joker” by Steve Miller I get a little happier. Regardless of what one might think of Steve’s musical portfolio, there was a fabulous article on him written by a young man who Steve befriended when... Continue reading
Posted Jun 19, 2018 at John Drake
There was a fan out there who wanted Weezer to cover Toto's "Africa". They got their wish. "Africa" isn't a deep song. It's just about, well, Africa and written by an aspiring 80s L.A. rocker who was fond of the... Continue reading
Posted Jun 19, 2018 at John Drake
In 1993 I was in our Backstage Pass program. It was just me, it was only called an internship, and it was a bit different then... mostly driving around art proofs and production items to different places. I liked the... Continue reading
Posted Jun 19, 2018 at John Drake
It seemed like the only thing I could do on the web last week was reconfirm my interests and settings and field GDPR-like requests from the hundreds of things I apparently subscribe to. So in the spirit of brand strategy,... Continue reading
Posted Jun 1, 2018 at John Drake
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When the moment is right, you just gotta do it. And when you do it, if you need other people, it's helpful to be nice. Continue reading
Posted Jun 1, 2018 at John Drake
Hi everyone. Hope you had a great weekend. Wonderful seeing one room full of DC friends, clients, and all of us. For an agency to make it 40 years is no small feat. For example... Ally & Gargano lasted 27... Continue reading
Posted May 22, 2018 at John Drake
“I was terrified,” Stephen Tisdalle, chief marketing officer for State Street Global Advisors, admitted to delegates at the Association of National Advertisers’ (ANA) 2018 Brand Masters Conference. “It was critical to me,” he recalled. “I said to myself, ‘If this... Continue reading
Posted May 18, 2018 at John Drake
One of the most prestigious award shows in the world also seems to be one that's not discussed enough in the US. D&AD has impeccable taste and the latest show was just held. Sometimes D&AD awards Black Pencils. It's the... Continue reading
Posted May 9, 2018 at John Drake
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Found this chart by Ben Evans. Quite interesting and wanted to be able to go back to it easily. The revenue breakdown in 2017 also shows how music has integrated into life much more so than it had in 1999. Continue reading
Posted May 4, 2018 at John Drake
An award show is always a reminder that as creative agencies one of the things we are tasked with doing is making the intangible, tangible. We get provided with briefs, assignments, projects, goals and ideas from organizations with the direction... Continue reading
Posted May 4, 2018 at John Drake
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The other day the topic of ‘who’s the best global advertiser’ came up in a conversation. I think there are three solid answers: Nike, VW and IKEA. The Gunn report data backs this up as well. Consistently across multiple countries... Continue reading
Posted Apr 25, 2018 at John Drake
Compton Cowboys is terrific. Have you seen it? The work speaks for itself. Here’s the brand strategy behind it: AMV/BBDO has been the Guinness agency for years. The work has been grounded in the “Made of More” idea for awhile... Continue reading
Posted Apr 22, 2018 at John Drake
A few This Weeks ago I mentioned that we were in the process of formalizing our philosophy around data and the rising questions that today’s web keeps surfacing. The first part that is out now: our take toward web platforms... Continue reading
Posted Apr 22, 2018 at John Drake
If you work at DC then great advertising is important to you. You enjoy great ads in whatever form or media they take and you want to be part of creating great work that works. Surprisingly, not all agencies feel... Continue reading
Posted Apr 2, 2018 at John Drake
Awesome to be so inspired by our kids marching across countless cities. Leading up to these marches there was much talk around something else: the Facebook / Cambridge Analytica data situation. A lot has been packed into these articles... No... Continue reading
Posted Apr 2, 2018 at John Drake
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Welcome! [ Here's all the shit you can't do. ] Can we have some money? Continue reading
Posted Mar 20, 2018 at John Drake
Sports fans---you had to love UMBC becoming the first #16 seed in history to beat a #1. I particularly enjoyed watching UMBC's Twitter feed through ‘till the end and then watching the retweets roll in real time. Last Friday Insights... Continue reading
Posted Mar 19, 2018 at John Drake