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John Franson
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I can't edit my last comment, but the previous commenter made some good points. So bowl games lead to increased donations, enrollment, recruiting, merchandise sales, and ticket sales. It must be worth it or schools wouldn't participate in bowl games.
I think a lot of that shortfall is made up by the increased fundraising, enrollment and recruiting success that a bowl game brings, both in the short and long term.
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Mar 3, 2011