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Jonathan Parke
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Really nice presentation Paul.
Getting seasoned marketers to recognize this as an evolution, not the latest series of tactics, has become a real challenge. Perhaps the most successful approach would be to work with them in the same light, as if they were the consumer.
Thanks for sharing.
Commented Aug 6, 2009 on 2009's What's Next In Marketing & Advertising at Paul Isakson
2009's What's Next In Marketing & Advertising
A few weeks back, Marta Kagan asked me if I'd be interested in coming up to Boston to present at Marketing 2.0:unfiltered, an event put on by Espresso. I said yes and so, over the last few days I put together the above presentation to share with the group. (Giving it tonight. I hope they like ...
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