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Jonathan Burg

Human being on a mission - tracking the digital transformation

Recent Activity

Facebook Messenger Bots' Struggles Are Good for Facebook... and for Business

Though the first gen of Facebook Messenger bots have been (in my experience) clunky, the Messenger platform holds incredible power. Even The Wall Street Journal's implementation - which was called out in the press as a great example of the... Continue reading

Posted Apr 18, 2016 at Future Visions

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4 Things Apple Didn't Announce Yesterday

With all the excitement about Apple's latest devices, here are the four noteworthy announcements they didn't make: A new iPad Air. They updated their iPad mini line, and they announced the new, gigantic, iPad Pro. But they did not announce... Continue reading

Posted Sep 10, 2015 at Future Visions

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This is what Google+ should have and still could become

Google+ failed as a social network. They failed to attract loyal content creators, they failed to attract casually addicted participants, and the failed to deliver the tools that would extend and enrich this experience beyond the core site or app.... Continue reading

Posted Aug 3, 2015 at Future Visions

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Innovating the car horn

Like a fine wine, my hate for car horns has become more developed with age. The car horn may be one of the most stale and poorly designed communications tools ever built. The same loud signal is used to say... Continue reading

Posted Jun 30, 2015 at Future Visions

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The Return of the Arcade

For sixty years, arcades were as american as the coca cola and pizza stuck to the knobs, buttons and joysticks. As a child of the nineties, there was nothing as exciting as the heavily greased yet insanely sticky Street Fighter... Continue reading

Posted May 10, 2015 at Future Visions

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When the basics become commoditized, invest in your CX

This weekend, the wonderful Casey Newton over at The Verge posted a comprehensive review of the many, leading photo backup and cloud storage services. Nearly every service listed offers oodles of storage, location tagging and auto-backup from my mobile device.... Continue reading

Posted May 3, 2015 at Future Visions

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Are you listening to your customers when it matters most?

Smart marketers appreciate the value of social media. You tune into the latest industry chatter, engage with customers on Twitter and monitor social media for mentions of your brand. Listening to customer conversations about your brand or business yields incredible... Continue reading

Posted Apr 27, 2015 at Future Visions

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Gaining user clarity by blurring the lines between marketing, product and UX

In the traditional paradigm product defines the core value, marketing sells it and a UX lead designs it. I'm not sure this is the most efficient or effective dynamic. The focused disciplines of product, marketing and UX were born of... Continue reading

Posted Nov 18, 2014 at Future Visions

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Facebook is punishing crappy content - here's how to create great content every day of the year

Over the past 24 hours the web has been abuzz over Facebook's latest blow to brand publishers: a new algorithm that will demote many posts from brand pages. The industry has been portraying this as the latest blow from Facebook.... Continue reading

Posted Nov 16, 2014 at Future Visions

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The book industry is missing television's boat

The industry press is replete with coverage predicting the fall of the book publishing industry. I disagree with this bleak forecast. But in order to stay alive, publishers are going to need to think beyond print to digital conversion. Book... Continue reading

Posted Oct 6, 2014 at Future Visions

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Stepping Up to a Better New Year

Once a year I sit down to think about the last year, and make my goals for the next. This past year was a roller coaster. We kicked off the year with the birth of our third son. This was... Continue reading

Posted Sep 21, 2014 at Future Visions

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Why are we taking the Ice Bucket Challenge?

We've all seen the videos and most of us have already taken the plunge. Why? I'm sure marketers are already hard at work trying to duplicate this remarkable phenomena. Most will fail. Because before we can consider the How we... Continue reading

Posted Aug 24, 2014 at Future Visions

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Telling fact from fiction in social media

Social media is an incredible resource for learning the latest news and rumors. Unfortunately, just because something is trending on Facebook or Twitter doesn't make it true. And when we share inaccurate stories, we further obfuscate the truth. Below are... Continue reading

Posted Jul 15, 2014 at Future Visions

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Three ways to follow along with Israel from home

The scariest part of any war is the unknown. Here are the most reliable, free digital tools and resources that you can use to follow developments from Israel, no matter where you are in the world. Live Blogs I personally... Continue reading

Posted Jul 13, 2014 at Future Visions

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My moral dilemma at Mashable #smdayjlm

Last night I had the privilege of moderating a panel of three brilliant marketers in front of about 150 attendees at Mashable's Social Media Day event in Jerusalem. About 25 minutes into the panel, I noticed one of the event... Continue reading

Posted Jul 1, 2014 at Future Visions

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Amazon Fire Phone: the phone your mom has been dreaming of

Amazon got a lot of things right with their first mobile phone. While the phone's specs may be last generation, Amazon knows that most Americans don't know or care about processor speeds. Most people will choose a phone based on... Continue reading

Posted Jun 19, 2014 at Future Visions

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Hashtags, yellow ribbons and flags

You have a yellow ribbon on your tree! Then I'll stop attacking your military... said no one ever. But that doesn't mean that you shouldn't hang a yellow ribbon, use a hashtag or wave a flag. These are all symbols... Continue reading

Posted Jun 16, 2014 at Future Visions

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Convergence: The mistake we all made

From about 2002 to 2012, there was a great deal of conversation about a future world, where we would live in the nirvana called convergence. We couldn't have gotten it any more wrong. We all assumed convergence was about the... Continue reading

Posted Jun 12, 2014 at Future Visions

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Facebook Recommendations are coming, and they will be ama$ing

Last year we saw Outbrain explode in popularity across publishers large and small. But their rise to fame is nothing compared to Facebook's next big move - better, smarter, pervasive but not invasive personalized and contextualized recommendations. Facebook has nearly... Continue reading

Posted Apr 22, 2014 at Future Visions

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Facebook needs a Matt Cutts

Facebook needs a Matt Cutts. Matt Cutts is the high priest of SEO for Google. Matt guides the public on all things SEO, an industry just a shade more misunderstood and misrepresented than social media. Matt participates in the industry... Continue reading

Posted Apr 1, 2014 at Future Visions

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When the world doesn't think they need your product, create it

Last week I ran into an old friend. He asked me what I was up to, and I told him about this new doohikey I'm working on. He asked, Does the world really need another doohickey? Honestly, no. The world... Continue reading

Posted Feb 18, 2014 at Future Visions

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The magic of waiting

There's something magical about waiting. A great pause makes a punchline twice as funny and a 1/2 note rest makes an epic song that much more powerful. Personally, I was never one to appreciate the pauses in my life. I... Continue reading

Posted Jan 20, 2014 at Future Visions

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Where have all the social media guys gone?

7 years later, the hypothesis we posited has finally been accepted as truth. Social media is a tool for marketers and businesses. It is a channel that overlaps and connects with most other business and communications channels. The mainstream businesses... Continue reading

Posted Jan 6, 2014 at Future Visions

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Does Deutsche Telekom Have A Right Rock His Pink Tutu

So there is this amazing guy, a real hero. His wife got cancer, and he sent her pictures of himself in a pink tutu to make her laugh. The video at the bottom of this post is truly inspiring. And... Continue reading

Posted Dec 11, 2013 at Future Visions

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Measuring Return on Innovation

Investing in innovation is not like investing in sales, and should not be measured by the same yardstick. Investments in innovation rarely shows short term returns, and their eventual returns are rarely trackable to all the little investments along the... Continue reading

Posted Dec 5, 2013 at Future Visions

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