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Jon Platt
Waco, Texas
Jon is a writer, a creative and a challenger of the status quo.
Recent Activity
Wednesday Seth Godin posted his 6000th blog. (You can find him by searching "Seth" on Google.) He's also the author of around two dozen books -- 18 of which went on to be best sellers. But -- just like you and me -- he started with no blogs and no... Continue reading
Posted Oct 2, 2015 at Jon's Blog
In the midst of the 2012 campaign season, the president made a statement about legacies, business and community. To successful business owners, the president noted: "You didn't build that." He's right. You didn't. We did. Sure, you put in a lot -- I mean, a lot -- of hard work.... Continue reading
Posted Oct 1, 2015 at Jon's Blog
...so we should do everything with specific intention. OK. Not everything. You don't need a master plan for laundry night. But story is a far bigger part of my life and your life than ever before. From the way we answer (or don't answer) the phone to the signature in... Continue reading
Posted Sep 30, 2015 at Jon's Blog
I started doing more physical art. Hands were designed for more than stamping keys and holding phones. And I could tell mine were restless to try something new. This idea came to me while rereading Austin Kleon's "Steal Like An Artist." He creates, what he calls, newspaper blackout poems each... Continue reading
Posted Sep 27, 2015 at Jon's Blog
When we're selling -- and we're always selling -- it's tempting to take the easy route. To not make a remarkable product and, instead, make a marketable product. To bend to consumer whims. To think social media, TV or a Yellow Pages ad will do the job in our place.... Continue reading
Posted Sep 24, 2015 at Jon's Blog
Alison Broadhead, Jumeirah Group's CCO, told Harvard Business Review the hotel chain is focussed to "stay different." They're carving each location around the specific city it's in. For a stay in Rome, you'll be renting space in a historic building blending the old with modern comfort. But in Port Soller,... Continue reading
Posted Sep 15, 2015 at Jon's Blog
I spend a lot of time talking and writing about diversity. I hate walking into a meeting, a class, a business where everyone looks like me. If I’m being honest, a large reason I push for diversity is because when everyone looks like me, I feel replaceable. But, more important,... Continue reading
Posted Sep 14, 2015 at Jon's Blog
“I dedicate this song to the working man, for every man that puts in Eight or 10 hard hours a day of work and toil and sweat Always got somebody looking down his neck Tring to get more out of him than he really ought to have to put in”... Continue reading
Posted Sep 13, 2015 at Jon's Blog
Leonardo da Vinci said he felt predestined to figure out flight. His work — his obsession — produced journals upon journals and a plethora of inventive ideas to bring humans to the skies. Because that’s what kept him up at night. That was his ONE. Orville Wright’s first-grade teacher said... Continue reading
Posted Sep 12, 2015 at Jon's Blog
Arianna Huffington said if she could start again, the Huffington Post would not have a home page. Her ideal website contours to the user -- his interests, her previously read articles and where he is coming to the HuffPo from. Someone from Pinterest would see the article with an image-centric... Continue reading
Posted Apr 14, 2015 at Jon's Blog
If so many teachers despise standardized testing, why does it seem to be the norm? Because the teacher’s voices don’t matter. Because mass production and ease dictate our life. It’s easy to score students on whether they pushed the right button. It’s difficult to grade art and passion. Modern education... Continue reading
Posted Apr 7, 2015 at Jon's Blog
…in a yellow wood,And sorry I could not travel both And be one traveler, long I stood And looked down one as far as I could To where it bent in the undergrowth; -Robert Frost, "1. The Road Not Taken" Like the traveler in Frost’s famous poem, we too are... Continue reading
Posted Apr 6, 2015 at Jon's Blog
When the path comes to a fork, make a choice and keep walking. Is it ever safe/smart/productive to sit and reflect on your options? Certainly. But not when there’s miles to be made and the sun is setting. And, in the world of instant updates, rapid star-ups and insane buy-outs,... Continue reading
Posted Mar 29, 2015 at Jon's Blog
Postulating is good, but only when the work is done. And the work is never done. Continue reading
Posted Mar 27, 2015 at Jon's Blog
Shit comes from somewhere. Sure, it rolls downhill, but, in doing so, it leave a trail back to where it began. The blame game is all about focussing on who is below me. (Barney taught us how that cycle works.) And playing the cynic means doing the same in reverse.... Continue reading
Posted Nov 12, 2014 at Jon's Blog
...that's one less shirt I will need to iron tomorrow. The way I see it, there are three types of work: 1. Work you do. 2. Work you are doing. 3. Work you can do. The first two stye are both present forms of doing work. The difference is that... Continue reading
Posted Nov 11, 2014 at Jon's Blog
Here are a few things I've learned since my trip to Missouri: I suck at following my own advice. Instead of staying ahead on my blogging duties, I let it slip to being handled last minute. But then, when I was covering rallies late into the night or driving straight... Continue reading
Posted Nov 1, 2014 at Jon's Blog
Waco water has a distinct taste to it. By distinct, I mean, “even without a boil notice in place, I’m still suspicious.” So, in my first semester at Baylor, I invested in one of those Brita filter pitchers. I’ve loved it. Several reasons why this is such a great product:... Continue reading
Posted Oct 23, 2014 at Jon's Blog
Make your art. Make your art for you. Make your art for you in public. Make your art for you in public and ignore the comments. Make your art some more. Continue reading
Posted Oct 23, 2014 at Jon's Blog
Tiffany’s pays wastes dollar after dollar advertising to me. Don’t get me wrong, I love the ads, but they’re pointless for me to see. Nearly everyday they’ve got a top-right corner ad on the third page of The New York Times. And, nearly everyday, I move right by it. Why... Continue reading
Posted Oct 23, 2014 at Jon's Blog
Gross margin is a pre-occupation of any good business owner. Cash flow, overhead and return on investment are good words to throw around too. The thing is, you’re not good. You’re phenomenal. You’re not the kind of real estate agent that puts her face on her business cards. You’ve got... Continue reading
Posted Oct 23, 2014 at Jon's Blog
Would you like me to take photos at the event? vs. I will take photos at the event. One implies passivity. The other, action. One implies reaction. The other, proactivity. One implies directive. The other, initiative. One requires an answer. The other only requires a response if that’s not what... Continue reading
Posted Oct 23, 2014 at Jon's Blog
Apple. AllModern.com. Amazon.com. Goodday Coffee. The New York Times. Haagen-Dazs. Donald Miller. Ford pickup trucks. Ping. Seth Godin. Coca-Cola. Johnny Procell. Hershey’s. Raising Cane’s. How I Met Your Mother. Rodney Dangerfield. WordPress. Chase Bank. Brookshire’s. George Orwell. Baylor University. The State of Texas. The Democratic Party. Journalists. Mad Men. Bob... Continue reading
Posted Oct 23, 2014 at Jon's Blog
Thank you. Thank you for reading. Thank you for challenging. Thank you for complimenting. Thank you for commenting. Thank you for liking. Thank you for encouraging. Thank you for bearing with me. Thank you for keeping me in check. I mean it. Thank you. I don’t say this enough, and,... Continue reading
Posted Oct 23, 2014 at Jon's Blog
…whatever is practiced more natural. Let’s be clear: practicing in the wrong way will only reinforce a muscle memory that is wrong, and will result in your performing in the wrong way. Only perfect practice makes perfect. So, what’s the solution? Don’t practice. Instead, perform. Again and again, perform. Every... Continue reading
Posted Oct 22, 2014 at Jon's Blog