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Jonathan Thomas
Founder of Presentation Advisors and an advisor on presentation design and techniques.
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Wow is absolutely right!
That's a shame. I use DimDim because it is (err...was) the only quality free web conferencing tool I could find. I thought it was great, and would have considered moving up if I ever increased my web conferencing usage.
Looks like they cashed out! Hope it was worth it.
Dimdim Free Goes Bye Bye
I just got an email from Dimdim. I am reproducing it here in its entirety. Just click on the small picture to blow it up to a readable size. Wow. Five sentences and a legal disclaimer. That’s some great customer communications. The fact that there is no implied or explicit indication that they...
This blog has moved!
Our blog has moved permanently to the corporate site - http://www.presentationadvisors.com Continue reading
Posted Dec 19, 2010 at Presentation Advisors Blog
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Pia,
Thanks much for the suggestion! Be on the lookout for a blog post in the near future about the relationship between marketing and presenting. They are definitely part of the same family of brand narratives.
Jon
Bouncing Back from a Presentation Mishap - Part 2
Last week I posted part 1 of bouncing back from a presentation mishap, where I threw up what I thought was a softball question and heard only crickets. Well, as I mentioned in that post, there was more... The organizer wanted me to fill a time block about a half hour longer than this particu...
Bouncing Back from a Presentation Mishap - Part 2
Part two of my presentation mishap story. A mistake in judgment left my audience confused, but all I can do is learn from the mistake. Continue reading
Posted Dec 15, 2010 at Presentation Advisors Blog
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Vivek, Steve, Priyanka,
Thank you all so much for the support. I really appreciate it and I wouldn't have been able to achieve it without great people like you.
Jon
Social Media for Business Takes Third in World's Best Presentation Contest
I'm quite happy to inform all of you that my presentation, Social Media for Business, was awarded third place overall in SlideShare.net's World's Best Presentation Contest! In its seventh year, SlideShare.net's World's Best Presentation Contest fielded 1,822 entries in five categories. First...
Social Media for Business Takes Third in World's Best Presentation Contest
Social Media for Business, designed by Presentation Advisors, was awarded third place in Slideshare.net's World's Best Presentation Contest. Continue reading
Posted Dec 10, 2010 at Presentation Advisors Blog
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Andy,
I can't say that I've ever heard that advice, but I'm not even sure it's necessary. We ALWAYS make mistakes. It can be as simple as pronouncing a word wrong or pausing for a little too long. I think the larger issue is ACCEPTING that making these mistakes is not only okay, it definitely humanizes you. It can even be endearing.
Thanks so much for the comment!
Jon
Bouncing Back from a Presentation Mishap - Part 1
Two months ago I delivered a presentation to a room full of entrepreneurs, small business owners, retirees and the like about preparing for, designing, and delivering an effective presentation. This was the first time I had presented for this particular group, and there's always opportunity t...
Bouncing Back from a Presentation Mishap - Part 1
Everyone makes mistakes during presentations. It's not how many you make, it's how you deal with those mistakes and learn from them that makes all the difference. Continue reading
Posted Dec 8, 2010 at Presentation Advisors Blog
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Thanks Erik.
Great job on the presentation. I left some comments on how you might be able to quickly improve it.
Stand Out in the Job Market with a Visual Resume
With the emergence of online presentation creation and delivery technologies like Brainshark, Kineticast, Prezi, SlideRocket, (yes, I know I'm missing a ton) and of course SlideShare, PowerPoint and Keynote presentations have expanded beyond just boardrooms and classrooms. People have found man...
Of course they'll lose interest if it's just about you. It's all about them!
The Real Question: What's In It For Your Audience?
WIIFM? What's In It For Me? That's what you're audience is asking. That's (for the most part) all they care about. It doesn't matter what you're presenting. Could be a presentation about your company. Could be a new product release to your sales team. Could be a new initiative you're star...
Much appreciated Chris. Glad you like the additional posts. I'm trying to offer as much useful information to my readers as possible to make the presentation world a better place.
Jon
Chris Brogan Shines Up Your Mediocre Presentation
I recently came upon a post by Chris Brogan over at the AmEx OPEN Forum (a fantastic branded initiative, btw) about how to tune up your presentation. Damn. Not only is Chris a marketing and social media rockstar, creator of "your second favorite blog", and a sought after speaker, he goes ahead...
Chris Brogan Shines Up Your Mediocre Presentation
I recently came upon a post by Chris Brogan over at the AmEx OPEN Forum (a fantastic branded initiative, btw) about how to tune up your presentation. Damn. Not only is Chris a marketing and social media rockstar, creator of... Continue reading
Posted Nov 23, 2010 at Presentation Advisors Blog
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Great comment Benjamin.
I make sure my presentations address WIIFM by challenging the presenter (or myself, if I'm creating a presentation for myself) to truly figure out why the audience should care. What are they going to get out of it? You deliver it by making what's in it for them your main theme and work from there.
I like to make sure my audience has "gotten it" by engaging them often. I try to ask the audience specific questions instead of just asking if they have any questions.
Hope this helps.
Jon
The Real Question: What's In It For Your Audience?
WIIFM? What's In It For Me? That's what you're audience is asking. That's (for the most part) all they care about. It doesn't matter what you're presenting. Could be a presentation about your company. Could be a new product release to your sales team. Could be a new initiative you're star...
Steve,
Thanks for stopping by! You definitely need to know (profile) your audience before you can develop your presentation so you can know exactly WHAT they are all about. What is their current situation? How can you (the presenter) help? What do they care about? What don't they care about? What are their fears, concerns?
Thanks Steve.
Jon
The Real Question: What's In It For Your Audience?
WIIFM? What's In It For Me? That's what you're audience is asking. That's (for the most part) all they care about. It doesn't matter what you're presenting. Could be a presentation about your company. Could be a new product release to your sales team. Could be a new initiative you're star...
Benjamin,
Great info! Super helpful approaches. In Nancy Duarte's recent book, Resonate (I highly recommend), she refers to the pain/pleasure in a different way, as "Where we are" and "Where we could be." I love that way of thinking because we're always trying to convince/persuade in some fashion. So we're trying to get the audience unstuck from the status quo and empower them to want to make that change, whether it's hiring your company or implementing a new technique.
That contrast is very important, so the audience knows the difference between where they are now and where you can bring them. But that's all in-line with what you say.
Appreciate the comment!
Jon
The Real Question: What's In It For Your Audience?
WIIFM? What's In It For Me? That's what you're audience is asking. That's (for the most part) all they care about. It doesn't matter what you're presenting. Could be a presentation about your company. Could be a new product release to your sales team. Could be a new initiative you're star...
The Real Question: What's In It For Your Audience?
Your audience is always wondering what's in it for them - so make sure to craft your presentation with them in mind first. Continue reading
Posted Nov 18, 2010 at Presentation Advisors Blog
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Gap Free Jeans Promotion - Successfully Confusing
A recent promotion held by Gap offered free jeans to those checking in with Facebook Places, however most customers were left bewildered. Continue reading
Posted Nov 11, 2010 at Presentation Advisors Blog
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Congrats Olivia! You're the winner. I'll be contacting you via email.
Book Review & Giveaway: UnMarketing by Scott Stratten
Rarely do I read a book and highlight the footnotes. Yes, UnMarketing was that good. Scott Stratten, better known as @UnMarketing on Twitter, has written a book about Marketing that didn't seem like it was about Marketing at all. I read it. I loved it. You will too. You see, this isn't a book ...
Steve,
My argument is this: Can a business ever be too successful to market themselves?
I see where you're coming from, but I hardly think the owners are diving into piles of money like Scrooge McDuck. There are always ways to improve and get better.
Also, don't you want to add value to your customers' lives, regardless of success? Spending $50 a month on WiFi at the restaurant might make my life a whole lot easier, and I'll be more likely to come during the slow hours (outside of 12-2pm) to get work done while buying lots of coffee.
Thanks for the comment and for reading my blog. I really appreciate it.
Jon
Why The Pasta Bar is Doing Everything Right in Social Media
About 8 months ago I was sitting in my favorite lunch spot, Liquid Lunch, and was trying to use my cell phone to check into Foursquare. Unfortunately I couldn't because not only was there no wifi, there was terrible cellular service (not the business's fault, I know). As I looked around, this ...
Why The Pasta Bar is Doing Everything Right in Social Media
A recent post over at AJ Leon's blog proved that with a little sweat equity and barely any money, restaurants can leverage social media to embrace customers. Continue reading
Posted Nov 3, 2010 at Presentation Advisors Blog
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Give Your Presentation Audience What They Don't Expect
Giving your audience a quality, engaging, image-based presentation is something they actually don't expect. Continue reading
Posted Nov 2, 2010 at Presentation Advisors Blog
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Book Review & Giveaway: UnMarketing by Scott Stratten
Scott Stratten's UnMarketing book delivers in all it's promises to help readers become better relationship builders Continue reading
Posted Oct 25, 2010 at Presentation Advisors Blog
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Thanks Steve! I'm glad I had the opportunity contribute.
Stop, Prepare, THEN PowerPoint
When you hear the term “presentation design”, what do you think of? PowerPoint? Or perhaps Keynote if you’re a Mac fan, right? When you take the first step in designing your presentation, how do you start? I believe most people sit down in front of their computers and open their favorite slide...
Stop, Prepare, THEN PowerPoint
In my guest post at the Six Minutes blog, I offer techniques to help you start your presentation design BEFORE you open the computer. Continue reading
Posted Oct 22, 2010 at Presentation Advisors Blog
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Jay,
I think being unique and using any kind of visual resume is a way to stand out from the crowd. That uniqueness is what you hope will set you apart and result in at least an interview.
I'm not sure I like the model of using both voice and slides, particularly text-heavy slides, that you show in your example. You're delivering the same information just in a different way, but the example you provided was still dry.
If I were to submit a BrainShark type presentation, I would want them to see my face, and to speak in a conversational tone.
I think this video is a great example of providing the same information in a completely different way - http://www.youtube.com/watch?v=5jnCic3RPn0
In this video, the candidate uses no text, and talks about his personal experiences in a tone that doesn't sound like he's reading. It's of high quality and creates a connection between him and his prospective employer.
Of course, the challenge is to get the potential employer to your video, which is no easy task.
Thanks so much for your comments!
Jon
Stand Out in the Job Market with a Visual Resume
With the emergence of online presentation creation and delivery technologies like Brainshark, Kineticast, Prezi, SlideRocket, (yes, I know I'm missing a ton) and of course SlideShare, PowerPoint and Keynote presentations have expanded beyond just boardrooms and classrooms. People have found man...
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