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Jordan Keller
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I believe the main difference is not whether or not men or women find ads funny, but whether or not people will understand the reference the ad is making. For example, the reason the Kotex ads are primarily humorous to women, is because women understand the references the comedians make to other obnoxious tampon ads or funny women's hygeine issues. Men don't get that. If there was an ad poking fun at Joe Montana, most guys would laugh because they know who Joe Montana is, while (sadly,) most women probably don't. It is more about the references in the ads that appeal to men or women, rather than the types of humor men and women find funny. Sarcasm and slapstick humor are equally funny to both men and women, but it needs the right context to appeal to them.
Toggle Commented Feb 22, 2012 on What's So Funny? at mitzman strategic communications
Celebrity and fashion blogs/twitter/facebooks are breaking down barriers so that the common person could potentially have a relationship with a celebrity or someone else in the same class as a celebrity. People who follow celebrities on twitter feel an immediate connection to the celebrity, and begin to feel more intimate with and dedicated to that person. Another noteworthy fashion twitter is Kenneth Cole's account. He will tweet about anything, and often. He is hugely followed and he was victim of PR massacre. He tweeted once, "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo-KC". This devastated his relationship with many fans as well as his reputation. This just goes to show that twitter can be a blessing for those who have made it to the main-stream public, or a curse.
Wakefield suggests that: 1. The brand advertising must somehow relate to the event 2. The brand must be prominent and familiar 3. The brand must add value to the event I agree that superbowl ads must already be well-known companies and they should add value to the event (#2,3) However, I don't think the ad needs to blatantly tie into the event. While this might be helpful, I don't think an ad will suffer/benefit from it. A very successful commercial last year was the VW Darth Vader ad. It had nothing to do with football or the superbowl but it did depict a well-known company, and people remember this commercial from the superbowl.
I chose to focus more on social media,which seemed very relevant to strategic communications. Richard Edelman's explained how social media is so crucial to a company and I thought he said it very well, "People definitely want to hear from their peers and they want to share experiences, and it is critical for companies to be a part of that discussion because it allows for them to engage in a way that is quite personal." When a company tweets back or responds to a consumer through any other type of social media, the consumer feels a connection to a company. Edelman also said, "the kind of conversation is as important as the material that you put into the conversation." In other words, the medium is the message. I think we have all heard this before, strat comm students!
Toggle Commented Feb 3, 2012 on Trust me at mitzman strategic communications
I find the timing of this crisis to be extremely ironic considering I just finished my Organization Profile on Susan G. Komen for the Cure for this class earlier this week! In response to the crisis, however, I think the organization was definitely lacking in the "I'm sorry" response. Historically, the organization has had a few hic-ups, as most multi-billion dollar companies do. I think it is important for the public to step back and realize that Komen for the Cure is still dedicated to its ultimate goal of finding a cure for breast cancer.
I think the most effective commercial may have been the Bob Dylan for Victoria's Secret commercial. It was definitely sticky because of its unexpecteded combination of company and artist. The first commercial I think of that uses music is the Kia Soul 'Party Rock' hampster commercials. I admit that I love the commercial because of the catchy song and hampsters with surprisingly good dance moves, but I only love the song in the commercial. This, to me, is what makes it most effective. The commercial plays often, but I don't feel like the song is overplayed, mainly because the song (the singing parts) only plays for about half of the ad. Link to the commercial: http://www.youtube.com/watch?v=4zJWA3Vo6TU I don't necesarily think any less of an artist that sells rights to their songs for ads. Ultimately, they are just trying to promote their music, like companies promote their product. Now that I think about it, I might actually think higher of artists whose music is featured in an ad. If their music is good enough to be in a commercial, it has got to be good enough for me to like/download/listen to.
First of all, I think people are way too sensitive to say that this word is "innapproprate", "controversial", or even "nasty". C'mon people. If I understand the process correctly (extracting natural gas and oil from deep shale formations) I would call the process something like up-shaling. (kind of like uprooting?)
Toggle Commented Jan 31, 2012 on What the Frack? at mitzman strategic communications
While online petitions seem like a great way to get your cause out there, especially today, I doubt the security of signing anything online. I wouldn't sign a petition in general, even if it was a hard copy. I like to be private about my beliefs and because of this, I sometimes even have a hard time voting (a little extreme, i know). I have heard of another website similar to this that is connected to facebook. I think it is causes.com? Anyway, I feel that becasue it in done by facebook and people can easily donate money to any organization they choose (or one that a friend might be promoting), it will encourage more people to use the site (based on credibility and availability).
To be honest, I hadn't seen either ad before this assignment. The first one definitely appeals to the "inner-child" in everyone, like someone already stated. I do not think the second ad, however, will be as effective as the first. The first ad is more genuine, relatable, humorous, etc. The second ad is none of these things. Singing/barking dogs is in an overused category of personifing animals. The teaser ad is efinitely not worth 3.5 million dollars, but maybe the real ad will be.
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Jan 25, 2012