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Great post! Analytics is key! Marketers should learn the "marketing" capabilities of their campaign, email, CRM, web, and other tools as much as they should learn the analytics capabilities. If you're the one with the answers, and the data to prove it, you'll quickly become a critical resource for your company.
Commented Sep 7, 2010 on 5 new skills for the future of marketing at Chief Marketing Technologist
5 new skills for the future of marketing
I've been thinking about quintessential marketing skills and how they're evolving. Skills can be very specific, such as "mastery of ExactTarget for newsletter email marketing". But I'm more interested in broader skills that transcend individual projects and programs. For instance, in marketing, I...
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