This article assumes that donors are morons with zero interest in how their favorite charities and causes actually work. I believe it is our duty as a sector to educate donors on the messy, hard, and complicated nature of our work to solve wicked problems. The main reason that charity:water is so successful at fundraising is because they tell incredible, visual, emotional stories that connect with donors on a visceral level. It's not because of the 100% model. If you do not tell great stories that elicit emotions in people, and if you cannot demonstrate the results of your work, then it won't matter how much allegedly goes to "programs" or "overhead". No one will give you a dime.