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David Jung
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The worst b2b offenders are those who double down: those who repeatedly email you about their webinar. I don't care about you, I don't care about your event, I don't need to be reminded I don't care. The amazing thing is that so much of B2B sales is demand driven ... the customer comes to us or has a very open need. Yet so much B2B marketing is trying to reach the target market, and acting like they all have this need.
Toggle Commented Mar 16, 2012 on Dead Letter Office at The InfoCommerce Blog
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Mar 16, 2012