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kaileechapin
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Posted May 28, 2012 at kaileechapin's blog
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Posted May 28, 2012 at kaileechapin's blog
I subscribe to a number of email "circulars" from companies like Best Buy, Macy's, Casual Living and others. Their width resembles the new size restrictions now in place for Facebook tab pages. What if, the next time you create an email campaign, you were to replicate it as a custom... Continue reading
Posted May 28, 2012 at kaileechapin's blog
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Posted May 28, 2012 at kaileechapin's blog
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Posted May 28, 2012 at kaileechapin's blog
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Posted May 28, 2012 at kaileechapin's blog
UPDATE: We decided to expand on this post and turn it into a feature article, Facebook Requests Home Page Status; Effect on Ecommerce Merchants. When people log onto the Internet, they tend to go one of three places: Google, their email inbox (me) or Facebook (my wife). I'm task-oriented and... Continue reading
Posted May 27, 2012 at kaileechapin's blog
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Posted May 27, 2012 at kaileechapin's blog
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Posted May 27, 2012 at kaileechapin's blog
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Posted May 27, 2012 at kaileechapin's blog
Today kicks off Rise of Social Commerce in Palo Alto, CA, the latest in a series of conferences focused on the topic of social commerce. Last week, Lift Summit, a one-day conference, was held in Atlanta. In April, BazaarVoice sponsored Social Commerce Summit 2010. This begs the question, why are... Continue reading
Posted May 27, 2012 at kaileechapin's blog
Posted May 27, 2012 at kaileechapin's blog
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Posted May 27, 2012 at kaileechapin's blog
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Posted May 27, 2012 at kaileechapin's blog
A recent Bloomberg article ignited controversy over whether or not social commerce offers any real value to online retailers. Specifically, the article cited the fact that a number of companies like Gap, GameStop and J.C. Penney have decided to shutter their Facebook stores. The reason why these large brands are... Continue reading
Posted May 27, 2012 at kaileechapin's blog
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Posted May 27, 2012 at kaileechapin's blog